Site Traffic Overview

In this guide you’ll learn more about the Traffic from Search section of your Moz Pro Campaign. If you need to connect Google Analytics to your Campaign, please see our guide about connecting GA. If you have questions regarding your traffic data not matching your Google Analytics dashboard, please see our troubleshooting guide.

Quick Links

• Overview of Site Traffic
• Visits from Organic Search
• Landing Pages

The Site Traffic section of your Campaign offers the ability to monitor your organic traffic for trends and insights. This data is pulled directly from Google Analytics once you have connected your Google Analytics account to your Moz Pro Campaign allowing you to see traffic data in relation to your rankings data and to seamlessly integrate traffic modules into your Custom Reports.

• Learn more about connecting Google Analytics to Moz Pro

The first thing you’ll notice is the Visits tab within the Traffic from Organic Search page, which is organized by search engine. This is the best place to get a broad look at your total organic traffic.

At the top of the page you will see a count of the total organic Visits your site received in the last week. The rate of change noted beside this metric is based on the time frame selected to the right. You also have the option to toggle to a Monthly data view which will show you the organic visits received over the previous month.

Visits from Organic Search Graph

The Date Range and data view (Weekly or Monthly) will also impact the graph below. Data points will appear on the graph for each week (or month) within the Date Range selected so you’re able to quickly assess trends in traffic over time. You can remove any of the search engines from the graph by clicking them in the key below the graph itself.

Search Engine Data

Below the Visits from Organic Search graph, we will break out the visit counts by search engine. Here you can compare things like visits, percentage of change, bounce rate, and pages per visit for each search engine.

A. Search Engine - The search engine this line of data is for

B. Visits - The number of organic visits your site received from this search engine

C. % Change - The increase or decrease in visits during the selected timeframe

D. % of Total Search Traffic - The percentage of total visits this search engine accounts for

E. Non-Branded Keyword Visits - The number of visits from this search engine which originated from keywords that you haven’t defined as branded. Keywords are determined to be branded vs non-branded based on your Campaign’s brand rules. Please note: Google Analytics no longer reports keywords that send visits from the Google search engine, so keyword visit counts may be inaccurately low.

F. % New Visits - Percentage of visits from people who have never landed on your site before

G. Bounce Rate - The average percentage of visits which resulted in the the user leaving the site right away

H. Pages per Visit - The average number of pages viewed on your site per visit

The number noted within the Landing Pages tab indicates the total number of URLs which are receiving traffic from organic search. The rate of change noted beside this metric is based on the time frame selected to the right. You also have the option to toggle to a Monthly data view which will show you the number of URLs which received visits over the previous month.

URLs that Received Organic Search Visits Graph

The Date Range and data view (Weekly or Monthly) will also impact the graph below. Data points will appear on the graph for each week (or month) within the Date Range selected so you’re able to quickly assess trends in traffic over time.

In the URLs that Received Organic Search Visits graph, the left axis will indicate the number of pages which received visits (illustrated as teal bars on the graph) and the right axis will indicate the total number of organic visits (illustrated as a blue line on the graph).

Landing Page Data

Want more information about the landing pages receiving visits? Check out the data below the graph. You’ll get a breakdown with the page, the number of visits it received, the percent of total search traffic and more for the top 200 URLs receiving site traffic for your site. The first two columns are sortable, but you can also export the data to CSV if you want to manipulate the data another way.

A. Page Title/URL - The page title and URL for this landing page

B. Visits - The number of organic visits this landing page received

C. % of Total Search Traffic - The percentage of total visits this landing page accounts for

D. % New Visits - Percentage of visits to this page from people who have never landed on your site before

E. Bounce Rate - The average percentage of visits which resulted in the the user leaving the site right away

F. Pages per Visit - The average number of pages viewed on your site per visit