Directories

This guide outlines which directories your location data will be submitted to based on your Moz Local subscription level. It also notes how to monitor location information distribution in the Moz Local Directories tab. If you are looking for information regarding Service Area Business directory distribution, please see our SABs guide.

Quick Links:

• Location Information Distribution Overview
• How long will it take for my listing information to update?
• Directory Distribution for US Businesses
• Directory Distribution for Canadian Businesses
• Directory Distribution for UK Businesses
• Voice Search
• Directory Status Icons

To check the progress of partner distribution, head to the Directories tab in Moz Local. There, you’ll see the status of your location synchronization across our partner ecosystem and connected platforms, Facebook and Google.

Please note: to ensure the highest acceptance rate of your location data, be sure to follow Google’s listing guidelines.

After the initial purchase of your location(s), the data entered will go through a variety of steps before the information is published on our partner directories.

1. Pre-sync check - The system scans the directories within our distribution network to see whether or not a listing for this location already exists. This process takes up to 5 working days.

2. Data Cleansing - This includes a manual process of checking, validating & optimizing the profile details of a business location to ensure the fastest publication rates. This process takes around 3 weeks.

3. Submission - Once all checks are complete, the location is queued for submission to the directory (either by flat-file or API). Some checks can occur quickly where data is submitted within days. You will still see cleansing status in progress until we are able to submit to the final directory.

4. Internal review by directory - Once a directory receives the submitted data, the directory will perform their own internal reviews before publication. The time frame for this step varies by directory.

For newly purchased locations, please allow around 4 weeks for all the above processes to complete. For locations which you have updated in Moz Local, please allow around 2-3 weeks for those updates to process.

• Learn more about updating your profile
• Learn more about the data cleansing process

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Lite, Preferred, and Elite

If you are purchasing a Moz Local subscription after September 16, 2020 the following directories will be included based on your selected subscription package.

*Includes submission to voice search directories as follows - Google Assistant (Google Search), Siri (Apple Maps), Alexa (Amazon) and Microsoft Cortana (Bing)

**Preferred and Elite Plans for US locations have the option to purchase additional aggregators as an add-on to their subscription plan. This add-on will incur an additional annual charge on top of the price of the selected plan. Please see the Moz Local pricing page for more information.

Basic, Plus, and Complete

If you have purchased a Moz Local location prior to September 16, 2020 the following directories will be included based on your selected subscription package.

*Includes submission to voice search directories as follows - Google Assistant (Google Search), Siri (Apple Maps), and Microsoft Cortana (Bing)

If you are managing a Service Area Business through Moz Local, this will impact the directories we are able to push your data to. Please see our Service Area Business page for more information including supported directories.

Pro Tip: To see a larger version of this image, right click and select Open image in new tab.

Lite, Preferred, and Elite

If you are purchasing a Moz Local subscription after September 16, 2020 the following directories will be included based on your selected subscription package.

*Includes submission to voice search directories as follows - Google Assistant (Google Search), Siri (Apple Maps), Alexa (Amazon) and Microsoft Cortana (Bing)

Basic, Plus, and Complete

If you have purchased a Moz Local location prior to September 16, 2020 the following directories will be included based on your selected subscription package.

*Includes submission to voice search directories as follows - Google Assistant (Google Search), Siri (Apple Maps), and Microsoft Cortana (Bing)

If you are managing a Service Area Business through Moz Local, this will impact the directories we are able to push your data to. Please see our Service Area Business page for more information including supported directories.

Pro Tip: To see a larger version of this image, right click and select Open image in new tab.

Lite, Preferred, and Elite

If you are purchasing a Moz Local subscription after September 16, 2020 the following directories will be included based on your selected subscription package.

*Includes submission to voice search directories as follows - Google Assistant (Google Search), Siri (Apple Maps) and Alexa (Amazon)

Basic, Plus, and Complete

If you have purchased a Moz Local location prior to September 16, 2020 the following directories will be included based on your selected subscription package.

*Includes submission to voice search directories as follows - Google Assistant (Google Search) and Siri (Apple Maps)

If you are managing a Service Area Business through Moz Local, this will impact the directories we are able to push your data to. Please see our Service Area Business page for more information including supported directories.

Submission to the following voice search directories is included, by default, in your Moz Local subscription.

• Google Assistant (via Google Search)

• Siri (via Apple Maps)

• Alexa (via Amazon)

• Microsoft Cortana (via Bing)

Please note: Bing submission is not included in UK location packages.

Solid-green shield with white checkmark: Indicates that the listing data is synchronized, checked daily, and updated if needed.

You’ll see this icon status for partner sites that allow for full synchronization, meaning that updates are immediate, and the partners won't allow any other entity to submit data on those location's behalf. This is effectively the same as "claiming" a listing.

White shield with green circular arrows: Indicates that the synchronization of the listing data is in progress. This means it’s been submitted but it’s not yet synced.

If you see a spinning wheel icon for Google you may want to connect your Google account to Moz Local from the Profile page in Moz Local.

White shield with a green checkmark: Indicates that the listing data has been submitted to the partner directory.

You’ll see this icon status for partner sites that do not allow for a full claim to be established for a location. This is common for many of the navigational directories, where there is additional complexity due to factors like software updating and version control for the apps that are in mobile devices.

Solid-gray shield with edit pencil: Indicates that listings cannot be updated due to having been claimed by others. This location cannot be created or updated because there is already an existing listing which has been claimed by a third party. Action is required to release the listing.

To resolve this, click on that listing to view a popup that explains how to reach out with a handy email template to connect with the publisher. We recommend that the location owner takes this action as the most efficient way to resolve listings being claimed by others.

Solid-red shield with edit pencil: Indicates that we need your help to update this location.

You’ll see this icon status when either:

• the partner site requires authorization (Google Business Profile, Facebook) that has not been provided
• there is a required data field that has not been filled in, for example, some directories require a long or short description, or opening hours to create a listing

No shield: Indicates that we have submitted your business information, however we aren't able to report on accuracy for this directory.