What is Local SEO?
Local SEO is all about increasing online search visibility so your business can be found by nearby online searchers. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist's office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.
This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.
This page is a one-stop comprehensive resource for Local SEO and marketing know-how for learners of all skill levels.
The Local Review Ecosystem
Where should you earn reviews besides on Google? This article looks at a few other key places to earn reviews - and which sites syndicate reviews to where.
Understanding Review Filters
Why do review filters exist, and how can you defend against your reviews getting trapped in them? Learn all about review filters in this article.
The Local Search Ecosystem
Local search ecosystem describes the existence of multiple websites, directories, platforms, and apps that list, distribute and share information about local businesses. Learn how data aggregators, directories and search engines play into the local search ecosystem.
Where to Get Citations
Looking to improve your visibility in local search?
This article covers the top six must-knows for earning local citations that can help to increase local search engine visibility and ranking.
The Local SEO Cheat Sheet [Free PDF Download]
Your go-to resource for local SEO and Google Business Profile questions.
Whether you're an agency SEO representing several brands, work in-house managing multiple locations, or if you're a local business owner tasked with marketing your business, keeping on top of your local SEO tasks can be a hurdle. We created the SEO's Local Search Cheat Sheet to help you stay on track.
Online Auto Retailer Tackles Local SEO Across the USA with STAT
With STAT, the SEO team at this online auto retailer gets the local search data they need, fresh every day. Plus they have the freedom to experiment and explore on a much larger scale than ever before.
How Chesapeake Regional Healthcare Increased Patient Bookings With Moz Local
Moz Local enabled +171% in local listing accuracy and +567% in page views.
When inaccurate listing data led to poor visibility in local search and lost business for their physician offices, Chesapeake Regional Health turned to Moz Local to bring their listing up to date at scale.
How Moz Local Helped Emergency Dental Care USA Double One Practice’s Patient Bookings
Moz Local enabled +171% in local listing accuracy and +567% in page views.
When inaccurate listing data led to poor visibility in local search and lost business for their physician offices, Chesapeake Regional Health turned to Moz Local to bring their listing up to date at scale.
How STAT Helped Trusted Reviews Navigate SERPs During a New iPhone’s Debut
With STAT's powerful daily rank tracking and SERP analytics, they were able to implement a strategy that would win them countless featured snippets over the course of just 30 days.
To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
MozCon Virtual 2021: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts presented by Joy Hawkins.
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions. The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you re-evaluating your clients' Google posting strategy!
The Essential Local SEO Strategy Guide
Show up when (and where) your customers are searching.
We’ve charted your path to Local SEO success — learn to craft a robust strategy for your business and harness the tools you’ll need to win results in this beginner's guide.
Factors that Affect the Local Algorithm that Don't Impact Organic
Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy Hawkins will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
The Awkward State of Local
You know it exists. You know what a citation is, and have a sense for the importance of accurate listings. But with personalization and localization playing an increasing role in every SERP, local can no longer be seen in its own silo — every search and social marketer should be honing their understanding. For that matter, it's also time for local search marketers to broaden the scope of their work.
Near Me or Far: How Google May Be Deciding Your Local Intent for You
In August 2017, Google stated that local searches without the "near me" modifier had grown by 150% and that searchers were beginning to drop geo-modifiers — like zip code and neighborhood — from local queries altogether. But does Google still know what searchers are after? For example: the query [best breakfast places] suggests that quality takes top priority; [breakfast places near me] indicates that close proximity is essential; and [breakfast places in Seattle] seems to cast a city-wide net; while [breakfast places] is largely ambiguous. By comparing non-geo-modified keywords against those modified with the prepositional phrases "near me" and "in [city name]" and qualifiers like "best," we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced. With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly.
Local SEO without Physical Premises
Let's talk about local SEO without physical premises. Not the Google My Business kind — the kind of local SEO that job boards, house listing sites, and national delivery services have to reckon with. Should they have landing pages, for example, for "flower delivery in London?"This turns out to be a surprisingly nuanced issue: In some industries, businesses are ranking for local terms without a location-specific page, and in others local pages are absolutely essential. I've worked with clients across several industries on why these sorts of problems exist, and how to tackle them. How should you figure out whether you need these pages, how can you scale them and incorporate them in your site architecture, and how many should you have for what location types?
Convert Local Searchers Into Customers With Reviews
Clicks from local search results to business websites are on the decline. For local businesses, it's no longer enough to rank. Your presence in the SERPs has to stand out in order to attract new customers. So how do you set your business apart from the competition? Reviews! Reviews can help your rankings, but more importantly, positive reviews drive more leads and conversions. In this talk, Darren Shaw will teach you the latest strategies and tactics to level-up your review game on Google and other important sites, so that consumers will choose your business over the competition.
Feeding the Beast: Local Content for RankBrain
We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.
Citation Investigation!
Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands.
Technical Site Audits for Local SEO
Onsite SEO success lays in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.
Optimizing and Hacking Email for Mobile
Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign.
Understanding App-Web Convergence and the Impending App Tsunami
People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results.
Building Customer Love and Loyalty in a Mobile World
How the best companies in the world relate to customers, create a personal touch, and foster customer loyalty at scale.
The Past, Present, and Future of Local Listings
Two of the biggest kids on the local search block, Google and Yelp, share their views on the changing world of local listings, their place in the broader world of local search, and what you can do to keep up, in this Q&A moderated by David.
Fake It Til You Make It: Brand Building for Local Businesses
Explore real world examples of how your local business can establish a brand that both customers and Google will recognize and reward.
Your Marketing Team Is Larger than You Think
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Mo' Listings, Mo' Problems: Managing Enterprise Level Local Search
Listings are everyone's favorite local search task, right? Well, not so much. Cori takes you through how to tackle them at large scale, keep up, and not get burn out.
The Enterprise Perspective on Local Search
Learn how the person responsible for local visibility across a portfolio of nearly 1,000 locations tackles this space on a daily basis. Matthew from Sears Home Services shares his experiences and advice in this Q&A moderated by David.
How to Approach Social Media like Big Brands
Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope... the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media.
Analytics for Local Marketers: The Big Picture and the Right Details
Are your marketing efforts taking your organization where it needs to go, or are they just boosting your vanity metrics? Rand explains how to avoid being misled by the wrong metrics and how to focus on the ones that will keep you moving forward. Learn how to determine what to measure, as well as how to tie it to objectives with clear, concise, and useful data points.
Building a Social Following Locally
Social media can be a powerful tool for local businesses. Learn the basics of using social media for local marketing in this article.
Getting to Know Moz Local
Check out our pre-recorded presentation to learn how Moz Local can help you increase your online visibility and drive more traffic - online and off.
Local Search Data Providers
How does Google obtain local search data? What are data aggregators? Learn in this article.
Do You Need Professional Reputation Management?
Does your business need professional reputation management? Learn about it in this article.
Content Planning for Local SEO
What types of content should local businesses create? Learn in this article.
Technical Considerations for Your Local Business Website
In this article you'll learn about the basic technical criteria a local site must meet in order to be fully set up for SEO and search marketing success.
Facebook Marketing for Local Businesses
Why should local businesses use Facebook for marketing, and how can they get started with the network? Learn in this article.
Leveraging Twitter for Local Marketing
This article covers the basics of how to leverage Twitter to aid in local marketing efforts.
Using Pinterest for Local Business Marketing
This article covers how to set up a business account on Pinterest and get started using the social media network for local marketing efforts.
Local Marketing on Other Social Networks
Beyond Facebook, Twitter, and Pinterest, what other social media networks should local businesses use to enhance their marketing efforts? Learn in this article.
Active Citation Management
There are three main options to choose from when it comes to active location data (citation) management. Learn who each technique works best for, the pros and cons of choosing one method over another, and how to select the best active citation management technique for your needs.
MozCon Video Bundle
Did you miss this year's MozCon? Now is your chance to experience what everyone has been talking about! We have over 19 hours of actionable inbound marketing knowledge.
Search Landscape 2017: How Marketers Can Best Understand & Invest for the Future
Scaling Local with Google My Business
Learn how the Google My Business team approaches the chains and agency experience, and the newest product improvements for people like you who manage listings in bulk.
The Driving Data of Local Search
So what's it take to show up in the local pack anyway? In this session we'll dive into the data from thousands of business across the U.S. to see the factors that push a local business into the coveted and competitive local pack.
The Nitty Gritty of Getting Reviews
We all know reviews are important for most local businesses - we know not to fake them or coerce them, but how do you really get good ones? This talk will cover innovative ways to get reviews with real life examples from a variety of industries.
SEO Alchemy: Turning Local + Mobile into Gold
Bring together the best location-based tactics and tricks for the web, Google & Safari maps, social platforms and third-party apps. Prepare for the future of local search.
Totally Excellent Tips for Righteous Local SEO
Learn about the latest updates to Local SEO, including the 2017 Local Search Ranking Factor study results. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them.
Think Locally, Act Globally: Local Strategy for Enterprise-Level Brands
Learn about unique local optimization strategy for enterprise-level brands. Whether you do local SEO for a Fortune 500 company with hundreds or even thousands of brick-and-mortar locations, or just need to apply some local love to city pages for brands without physical storefronts, this session will help you to think local and learn how to overcome corporate obstacles to scale up.
Analytics Quick-Fire: Integrating Google Data for Local
Michael models three different report styles to address SEO progress through ranking and how to get your data into Google Data Studio with step-by step guides.
Michael models three different report styles to address SEO progress through ranking and how to get your data into Google Data Studio with step-by step guides.
Analytics Quick-Fire: Implementing and Measuring the Local SEO Funnel
Let’s have some funnel fun! Learn how to set up your SEO funnel, uncover SERP opportunities, optimize your content to get more qualified traffic, and measure the success of your efforts.
Marketing In The Post-Digital World
In a post-digital world, marketers need a renewed focus on brand promise. Collin shares three charters to blend marketing and customer experience to solve problems and improve the customer experience.
The New Local Search Ecosystems & Citation Sources That Matter in 2017
Which citation sources matter today, and how have the Local Search Ecosystems evolved? Darren will release updated ecosystems for the US, Canada, UK, Australia, Germany, & Brazil, and show you how to identify the best citation sources, giving you clear, research-backed direction on which citation sources you should be focusing on in 2017.
Future Proofing Your Local Strategy: A Panel with Google, Bing, and Yelp
Top Brands in the industry discuss the impact of Home, Cortana, Alexa, and Siri related to voice search, machine learning, contextual search and how this effects local marketers.
Hreflang Tag
The hreflang attribute (also referred to as rel="alternate" hreflang="x") tells Google which language you are using on a specific page. Learn more about hreflang and how to use it in this article.
ccTLDs
Country code top-level domains (ccTLDs) are domain extensions generally used to indicate a site contains content specifically relevant to a particular country, territory, or region. Learn all about using ccTLDs for internationalization in this article.
Local Projects to Boost Your Company and Career
Mike will walk through the projects that his individual team members took on to improve how they handled local links, reviews, reports, and lots of areas in between.
Sign Up for the Moz Top 10!
The Moz Top 10, a semimonthly email newsletter sharing the 10 most valuable articles about SEO and online marketing that we could find.
Reverse Engineering Google's Local Search Algorithm
What factors really influence local SEO? In an attempt to reverse engineer Google's Local Search Algorithm, Dan Leibson conducted one of the largest-ever statistical studies of local search ranking factors. In this webinar, Dan walks through the results and discusses the implications for your local SEO strategy.
Multi-Location SEO: Mo Locations, Mo Problems!
For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating. This webinar covers actionable tips for get the most out of Google, Apple Maps and the rest of the local search ecosystem for your multi-location business.
Local Competitive Intelligence
This Moz Academy video will help you learn how to get a leg up on the competition in local SEO and Google Maps.
Citation Research
Wondering how to get started with citation research? This Moz Academy video can help.
Local Link Building
Learn how to build your local presence through outreach to other local business, schools, and events in this Moz Academy video.
Getting Started with Local Content
Want to get started with local content? Well you're in the right place! Learn how to make great local content for chains and individual businesses in this Moz Academy video.
How to Get Bard to Show Your Local Business: Advice from the Source
We’re all Bard beginners right now, and so there are no foolish questions. Miriam started out with Bard by asking it local business questions, and learned some useful things from and about Google’s AI chat that you’ll need to know if this technology becomes part of your customers’ lives.
Apple is Taking Their Maps More Seriously and Local Businesses Should, Too
Apple has just launched their new Apple Business Connect interface — designed to make it easier for small businesses to get listed on Apple Maps. If your last real look at Apple Maps was a decade ago when the platform was going through a very awkward stage, it may now be time to revisit the platform.
13 Local Search Developments You Need to Know About from Q1 2023
So much has already happened in local search this year. Let’s dive into the most interesting new things we’ve seen in the first three months of 2023!
Three Irish Small Business Ideas that Could Be US Hits
In honor of St. Patrick's Day, Miriam shares three ideas for small businesses in the US that she has seen taking off in Ireland.
Shelfies: Why and Where Local Businesses Should Publish Them
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, but in a commercial context, it’s the “shelfie” that’s coming to the fore as a signal to both customers and search engines of what to expect on your premises.
A Small Gift for Local SEOs and a Big Cheer for Original Images
According to 3M research, visual aids improve learning by 400% and humans process visual media 60,000 times faster than text. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an emotional connection. But we’re at a funny moment in time with image content, because we could be on the verge of inundation. Miriam looks at this phenomenon with you today and considers how the local businesses you market can stand out in an increasingly-illustrated world.
Renting vs. Owning the Post-Review Local Consumer Journey
Local search is a mixed blessing: Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers, but control of the most important aspects of the consumer journey remains strongly on your side, and you can thrive without the parts you have to give up.
The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX
Ready for a deep dive into the 40+ features found on Google Business Profiles and the New Merchant Experience? This article will take you through the most common features of these listings, explain what you can and can’t control on them, and teach you how to manage controllable features in the NMX. Here we go!
5 Times ChatGPT Steered Me Wrong in Local SEO
Miriam shares insights into times when ChatGPT steered her wrong with misinformed answers to common local SEO questions. In her post, she takes us through her testing process, providing examples and cautionary advice on the future of ChatGPT.
How to Repair and Improve Local Business Reputation via Google Star Ratings and Reviews
In this post, you’ll find a set of sensible, actionable steps you can take to raise your Google Business Profile star ratings, improve your reviews, and begin developing the good online reputation you need in order to realize the full profit potential of the local businesses you market.
2023 Local SEO Success: Human Power in a Year of Change
As we ring in 2023, Miriam shares insights from industry professionals that show why the developments we’ve seen over the past few months indicate greater change ahead — driven by Google’s attitude toward and handling of local and general search philosophy.
Daily SEO Fix: Monitoring Local Markets
How can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches? In this edition of the Daily SEO Fix, we’ll look at how the Moz tools can help you to monitor how your site is performing in local markets.
12 Local Search Developments You Need to Know About from Q4 2022
There has been so much going on, it’s a small wonder if you haven’t caught every development, but here’s a list of some of the most interesting ones you should be aware of as we look towards 2023. We’ve got one new interface, two awful bugs, three new GBP features, four review developments, several guideline updates … all that’s missing is the partridge in the pear tree!
13 Age-based Local Business Review Preferences You Can Serve
Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report.
How We Increased Revenue with Speed Optimization [Local SEO Case Study]
There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. Small local clients are still impacted by the issues that come along with having a slower website such as higher bounce rates, lower conversions, and worst of all, a poor user experience. Amanda shares her experience with speed optimization, and the positive results for her client.
How to Perform a Basic Local Business Competitive Audit (Updated for 2022)
Are you outranked in Google's Local Pack? Then it's high time for a competitive business audit. Use this example analysis and downloadable spreadsheet to analyze the strengths and weaknesses of multiple businesses and devise a plan to win.
8 Q1 Local Search Developments You Need to Know About
The first quarter of 2022 brought us some new local search opportunities (and a few problems) that you may have missed. Today, Miriam goes through a quick roundup of interesting happenings that merit your awareness for the sake of the local businesses you market.
Get Your Local SEO Recipe Right with Content & Schema
Local SEO can be so much more than off-site listings, so let’s talk about it! By using content and schema on local landing pages, businesses can create unique value that satisfies customers and search engines.
The Future of Local Landing Pages
Location landing pages are extremely important for local business but are often repetitive and uninteresting. This presentation will focus on strategies that can make your location landing pages useful and interesting to search engines and site visitors. We'll discuss ways to incorporate first party data, third party data, and user generated content to create local landing pages that don't fall short.
How Localized Content Can Double Your Link Earning Potential
Many marketers have long wondered whether syndicated content has SEO value. To help provide an answer, Amanda walks through case studies that illustrate the significant impact syndicated content strategies can have on your site's authority, rankings, and traffic.
Moz Local Helps Dental Industry Marketers Benchmark Local Listing Improvements
Efficient data distribution led this GPM client to a 38% increase in listing accuracy across 15 online directories
Designory and Moz Local rebuild organic traffic after a website relaunch
In under a year, Moz Local drove increased organic traffic by 71% and delivered 24% more high-quality leads.
Investis Digital transforms an Auto Dealer’s Online Presence with Moz Local
Investis Digital turned to Moz Local to scale data distribution and optimize desktop and mobile listings for a well-known used car retailer with more than 175+ locations nationwide. After just 4 months, Moz Local helped drive a 74% increase in local listing direction requests and 41,000 more click-to-call requests, leading to more business for the dealer than ever before.
GPO Delivers Major Increases in Clicks-to-Calls and Impressions with Moz Local
Digital marketing leader, GPO, was looking for a tool to help them monitor listings for a national retailer with 3000+ locations. They partnered with Moz Local to eliminate duplicates and distribute accurate business information across the web, leading to a 26% increase in click-to-calls and a 68% increase in overall Google listing impressions in just 5 months.
Moz Local Closes the Marketing Loop for Wpromote client, PAPYRUS
Moz Local boosted listing engagement by 74% and drove 90,000 more in-store shoppers annually.
2022 Local SEO Success: The Year of Everywhere
Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come!
Best of Whiteboard Friday 2021: UTM Tagging for Google My Business
Take a look back at the most popular Whiteboard Friday episodes from this year! First up, from August, Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.
GMB to GBP: 3 Invitations for Google to Alter Their Indifference towards SMBs
The rebrand of Google My Business to Google Business Profile included the news that nice dashboards will be the sole province of more fortunate, large enterprises. In response, please join me in sending three invitations to Google from the local business neighborhood, in hopes of an RSVP.
Should You Pay for Local Listings Management? Double-Digit Lifts and Customers Say: Yes!
Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management.
4 Step Guide to Local SEO
Strategies for long-term local SEO success
In this quick video series, Moz Customer Success experts walk through important local marketing best practices and how to put them into action using Moz Local.
Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered
Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!
Google Posts: Conversion Factor — Not Ranking Factor
While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.
How To Do Local SEO for Businesses Without Physical Locations in 2021
It’s easy to make mistakes, overlook updates, and miss out on opportunities when marketing a business without physical locations. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates.
Local SEO for Nonprofit Organizations: 5 Tactics to Try Today
Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. Read on for local SEO tactics you can try today.
Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans
Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.
Generating Local Content at Scale
Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.
Getting Smarter with SERPs
Modern SERPs require modern understanding, and that means paying close attention to location and how it affects rankings. Learn about getting data that represents true traffic in this edition of Whiteboard Friday.
Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
Presented by Joy Hawkins at MozCon Virtual
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
How Does the Local Algorithm Work?
Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019.
Brand Is King: How to Rule in the New Era of Local Search
Get ready for a healthy dose of all things local with this talk! Mary Bowling will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query-dependent; how to feed business info into the Knowledge Graph; and how brand is now "king" in local search.
Dark Helmet's Guide to Local Domination with Google Posts and Q&A
Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg Gifford will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.
From Zero to Local Ranking Hero
From zero web presence to ranking hyper-locally, Darren Shaw will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Local Links: Tests, Tools, and Tactics
Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.
Citations by Category
Learn about the top local SEO citation sources for 70 business categories including accounting, car dealerships, hotels, and even yoga studios.
Digital Marketing Options
Learn about your digital marketing options for local businesses. This tool ranks your options from least to most expensive, quick to most time-consuming to implement, and most hands-off to hands-on to get up and running.
Citations by City
Learn about the top local SEO citation sources for almost 100 U.S. cities.
The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding
When sussing out new clients, it's crucial for Local SEOs to start off on the right foot. Miriam Ellis offers three free downloadable forms and some priceless advice to make your client onboarding process smooth as silk.
Mobile Sites and Driving Directions
Wondering how to integrate driving directions into your mobile site - and why having driving directions on your site matters in the first place? This Moz Academy video is here to help.
Local Market Analytics: The Challenges and Opportunities
We all know that SERPs are becoming increasingly local. Google is more and more looking to satisfy local intent queries for searchers. There's a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. In this session, Rob Bucci will talk about the challenges that come with trying to do SERP analytics at a local level and the opportunities that await those who can overcome those challenges.
How to Delete a Google My Business Listing – A Common Question with a Complex Answer
Miriam Ellis outlines 11 common Google My Business listing management scenarios and the necessary steps to resolve them.
3 Tactics for Hyperlocal Keywords
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.
Competing for Local Queries With No Physical Premises
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Power to the People: Human-Centric Local Search Marketing
No matter how the search landscape shifts, your local strategy will always be future-proof if you focus on one thing: your customer experience. In this webinar, we'll cover how pleasing real-world people over online algorithms translates to success in local search.
The Top Myths about International SEO
In this webinar we'll discuss some of the persistent myths surrounding international SEO and cover how best to build and execute a solid international SEO strategy, including the importance of choosing the right site structure for your business, localization as it relates to ranking, which language tags you need to use.
How to Perform the Ultimate Local SEO Audit
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
Local Ads on Facebook
Learn about using ads on Facebook for your local business or clients in this Moz Academy video.
Local PPC
Learn how to rock local pay-per-click (PPC) marketing. This Moz Academy video starts with how to structure a local PPC campaign and walks through the whole process thereafter.
How to handle two businesses located at the same address
Are there any repercussions to adding two separate businesses with the same address to local search directories or social media platforms? Explore the opinions and suggestions in this Q&A post.
Local Lessons from Small Town USA
Whether your audience is in one region or thousands of major metros across the world, these small town lessons will guide you through the complex world of local search.
More than Words: Localizing Your International Content
Zeph takes you beyond the technical implications of international SEO, showing you real life examples of how to leverage your existing content in other languages.
Next Level Local Tactics: Making Your SEO Stand Out
Competing against giant brands in the Local SEO space can be daunting, but Dana's here to turn your epic battle into an epic win. She'll show you how to put personality into your local search efforts so that local searchers want to know who you are. Dana's practical tactics and advice for thinking around the problem will crank your creativity up to 120%.
End-to-End Local Optimization
The paradox of Local Search has always been that it's one of SEO's most time-consuming areas, and yet, the businesses who stand to gain the most have the smallest budgets and limited internal resources. Whether you're an agency serving SMB clients or a large brand with hundreds of locations, scaling your efforts is critical. Learn how to increase the efficiency of your Local optimization process with these tips and tools from David.
Online Reputation Management
Learn how to make your presence last online and how your reputation is more than just a Google Alert.
Offline & Organic: The Two Rivers That Feed Modern Local SEO
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
The Best Types of Content for Local Businesses: Building Geo-Topical Authority
What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.
Local SEO & Beyond: Ranking Your Local Business in 2017
There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.
Proximity to Searcher is the New #1 Local Search Ranking Factor
Forget everything you thought you knew about the most impactful local ranking factors — searcher proximity just may be the #1 thing influencing where a local business shows on the SERPs.
Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People
Local SEO lingo might sound like gibberish to the non-technical stakeholders in your work, but 3 words are universal to management everywhere: reputation, rankings, and revenue.
Why Listing Accuracy is Important
Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).
The 9 Most Common Local SEO Myths, Dispelled
Have you taken any of these statements as truth? In this post, Google My Business Top Contributor Joy Hawkins shares and debunks the Local SEO myths she runs into most frequently.
Match Your Local SEO to Your Business Type with the Local SEO Checklist
Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.
Back to the Future with Local Search
Google's model of our world now mirrors the physical world better than it ever has before. Learn how to meld the online and offline actions of your business for optimal Local Search success.
Exposing the Non-Obvious Elements of Local Businesses That Dominate on the Web
In some categories and geographies, a local small business wholly dominates the rankings and visibility across channels. What are the secrets to this success, and how can small businesses with remarkable products/services showcase their traits best online? In this presentation, Rand will dig deep into examples and highlight the recurring elements that help the best of the best stand out.
Segmentation Domination
Learn how to gain powerful insight by creating creative custom segments in Google Analytics. This session shows several real-world examples in action and walks you through the brainstorming, implementation, and discovery process to utilize segmentation like never before.
Content, Conversations, and Conversions
How local businesses, and the marketers who love them, can use social media to bring home the bacon.
Thriving in the Mobile Ecosystem
A look into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts.
The Down-Low on LoMo (Local Mobile) SEO
Half of all local searches happen on mobile, and that stat is just growing! Map search results are great, but your mobile site has to be great too. Cindy Krum will review the best practices for making your local site look perfect to mobile users and crawlers alike. No mobile site? No problem as you'll also get tips for how to make the most of mobile searches without one.
Review Acquisition Strategies That Work
Darren Shaw will walk you through multiple real-world examples of businesses that are killing it at review acquisition. He'll detail exactly how they manage to get so many more reviews than their competitors and how you can use their methods to improve your own local search visibility.
Local Content + Scale + Creativity = Awesome
If you are wondering who is crushing it at local content and how you can scale such efforts, then tune in as Mike Ramsey walks through ideas, examples, and lessons he has learned along the way.
Getting Local Keyword Research and On-page Optimization Right
Local keyword data is often difficult to find, analyze, and prioritize. Get tips, tools, and processes for zeroing in on the best terms to target when optimizing your website and directory listings, and learn how and why to structure your website around them.
Going Local with Google
Learn about local search with Google. We'll chat about the potential of local search and discuss how business information gets on Google.
Pigeons, Packs, & Paid: Google Local 2015
In the past year, Google shook the local SEO world with the Pigeon update, rolled out an entirely new local pack, and has aggressively dabbled in local advertising. Dr. Pete covers the year in review, how it's impacted the local landscape, and what to expect in 2015.
Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
How Google's doorway pages update affects local SEO
Wondering how doorway pages affect your website's search visibility? This Q&A post explores hypotheses about how Google's doorway page-focused update may influence local SEO.
Do you know what's triggering your local packs?
What factors influence whether a site appears in Local Pack results on a Google SERP? This Q&A post explores several hypotheses.