More searchers are using mobile devices than ever, and search engines are using innovative techniques to tailor content to their queries. To get up to speed on mobile optimization, you'll want to not only ensure your content looks great on mobile devices, but also help search engines decide what kinds of queries you should rank for.
This page is your home base for mobile SEO resources designed for learners of all skill levels. Discover our top SEO guides, blog posts, articles and more!
Mobile-First Indexing or a Whole New Google?
The emergence of voice-search and Google Assistant is forcing Google to change its model in search, to favor their own entity understanding or the world, so that questions and queries can be answered in context. Many marketers are struggling to understand how their website and their job as an SEO or SEM will change, as searches focus more on entity-understanding, context and action-oriented interaction. This shift can either provide massive opportunities, or create massive threats to your company and your job — the main determining factor is how you choose to prepare for the change.
Optimizing and Hacking Email for Mobile
Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign.
Understanding App-Web Convergence and the Impending App Tsunami
People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results.
Building Customer Love and Loyalty in a Mobile World
How the best companies in the world relate to customers, create a personal touch, and foster customer loyalty at scale.
Winning Value Propositions for Crawlers and Consumers
In an evolving mobile-first web, we can utilize pre-empting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory and crawl optimization.
The Truth About Mobile-First Indexing
Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.
SEO Alchemy: Turning Local + Mobile into Gold
Bring together the best location-based tactics and tricks for the web, Google & Safari maps, social platforms and third-party apps. Prepare for the future of local search.
Indexing on Fire: Google Firebase Native and Web App Indexing
In the future, app and web content will be indistinguishable, and Google’s new Firebase platform allows developers to use the same resources to build, market, and maintain apps on all devices, in one place. Cindy will outline how digital marketers can use Firebase to help drive indexing of native and web app content, including Deep Links, Dynamic Links, and Angular JS web apps.
Breaking Patterns: How to Rewrite the CRO Playbook with Mobile Optimization
Best practices lie. Talia shares how to build a mobile conversion optimization strategy and how to turn more mobile visitors into customers based on a/b testing their emotions, decision making process, and behavior.
What You Need to Know About Accelerated Mobile Pages (AMPs)
You may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.
Apple is Taking Their Maps More Seriously and Local Businesses Should, Too
Apple has just launched their new Apple Business Connect interface — designed to make it easier for small businesses to get listed on Apple Maps. If your last real look at Apple Maps was a decade ago when the platform was going through a very awkward stage, it may now be time to revisit the platform.
How to Measure the Quality of Your SEO Traffic Using Google Analytics
To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.
Internal Linking for Mobile-First & Mobile-Only Indexing
Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?
All About Fraggles (Fragment + Handle)
What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? Cindy Krum explains it all in this edition of Whiteboard Friday.
Fraggles, Mobile-First Indexing, & the SERP of the Future
Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy Krum will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how "fraggles" are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.
What Voice Means for Search Marketers: Top Findings from the 2019 Report
How can search marketers take advantage of the strengths and weaknesses of today's voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi Olson will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.
How Mobile-First Indexing Disrupts the Link Graph
Google is moving forward with its mobile-first index — how might it affect your site and the link graph as a whole? It turns out the mobile web is very different from the one we have come to know.
Why Your Mobile Customers are the New Focus Group
Everything is going mobile these days — even your focus groups. Find out how to leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.
A Beginner's Guide to Google Search Console
If the name "Google Webmaster Tools" rings a bell for you, you might already have an idea of what Google Search Console is. This post shows you how to successfully set up Search Console for your site.
Responsive Design and the Future of Mobile Search
Mobile is here to stay. Between advances in AI, and the rise of the mobile device, the landscape of search is set to radically change over the next few years. In this webinar, we'll dig in to how this will affect marketers now and into the future.
Mobile Sites and Driving Directions
Wondering how to integrate driving directions into your mobile site - and why having driving directions on your site matters in the first place? This Moz Academy video is here to help.
Google's Rolling Out AMP to the Main SERPs – Are You Prepared?
Are you ready for AMP? Google announced that AMP is going beyond the news carousel to join the "10 blue links." Jen Slegg takes you through the changes, what to expect, and how to prepare.
The Psychology of Mobile Visitors (and How to Convert Them)
In this webinar, we'll cover the importance of a mobile experience that addresses your customers’ emotional needs, and how to build a high-quality mobile customer journey that converts.
9 Things You Need to Know About Google's Mobile-Friendly Update
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
Responsive, Dynamic Serving, and Mobile – Which Site is Right for Me?
From responsive, dynamic serving and mobile, there are many different types of sites to choose from. In this webinar we'll walk you through what a responsive site is and explain the pros and cons of programming your responsive site.
5 Tips for Great Mobile Web Design
With the advent of smartphones and tablets, the mobile web has become more ubiquitous in the world of marketing. So what do you need to do to provide a quality mobile experience for customers while meeting and exceeding your goals? Learn in this Moz Academy video.
Mobile SEO Geekout: Key Strategies and Concepts
Learn all the technical nuances necessary to make your websites rank and perform well in mobile and tablet search!
The Mobile Content Mandate
Do you think "no one will ever want to do that on mobile"? Chances are, someone already wants to. Karen will discuss why you need to deliver content wherever your customer wants to consume it - and the risks of ignoring mobile users. She'll also explain how to start your mobile content strategy, define what you want to publish, construct the relationship between your mobile and desktop site, and evolve your editorial workflow and content management tools.
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process
With mobile usage on the rise, it's more important than ever to optimize for on-the-go users. But which tools support mobile SEO? Aleyda's compiled 28 tools that will help you answer all your mobile SEO questions, plus a handy graphic to download for at-a-glance reference.
Match Your Local SEO to Your Business Type with the Local SEO Checklist
Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.
Dark Search and Social—Run Rabbit Run!
With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of tracking social and search campaigns. He'll focus on history's lessons and what’s happening with direct and mobile traffic in an app-heavy world.
Become a Mobile SEO Superhero
With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
Thriving in the Mobile Ecosystem
A look into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts.
The Down-Low on LoMo (Local Mobile) SEO
Half of all local searches happen on mobile, and that stat is just growing! Map search results are great, but your mobile site has to be great too. Cindy Krum will review the best practices for making your local site look perfect to mobile users and crawlers alike. No mobile site? No problem as you'll also get tips for how to make the most of mobile searches without one.
12 Ways to Increase Traffic From Google Without Building Links
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.