Add Keyword Labels

In this guide you’ll learn how to label your keywords in your Moz Pro Campaign. If you need to remove labels from your keywords, please see our remove keyword labels guide.

Quick Links

• Adding Labels to Keywords (Video Available)
• Data Segmentation
• Creating Labels in Your Campaign
• Branded and Non-Branded Keyword Labels

Keyword Labels are a handy tool for sorting and organizing your Tracked Keywords. Also, if you're adding lots of keywords regularly, it can help to label them as you go. Since adding new keywords can impact your Search Visibility score, labeling as you go can help with data segmentation later.

To add labels to your existing tracked keywords, follow these steps:

1. Head to the Rankings section in Moz Pro
2. Scroll down to the Tracked Keywords Overview
3. Select keywords using the left check box and click Add Label
4. Select an Existing Label, or create a New Label and click Confirm

To label keywords as you add them to your Campaign, follow these steps:

1. Head to the Rankings section in Moz Pro
2. Scroll down to the Tracked Keywords Overview
3. Click Add Keywords
4. Enter your keywords, separated by commas
5. Enter labels using the box below
6. Alternatively, you can add labels to your keywords via CSV upload
7. Click Add Keywords

• Learn more about adding keywords to your campaign and CSV uploads

With all your keywords neatly labeled it's super easy to view Search Visibility for clusters of keywords to track their performance over time.

• Learn more about segmenting your data
• Learn more about Search Visibility

If you need to create new labels within your Campaign to apply to keywords, there are 2 ways to do so. The first is to create the label in the Add Label popup as you’re labeling keywords (or within the Add Keywords interface, which also allows for label creation as you’re adding keywords).

The second is to create the label in the Manage Labels section of your Campaign Settings. Click Manage Labels from your Tracked Keywords Overview to get started.

To create a new label from your Manage Labels section, click Add Label, enter the new label name, and then click Add Label again. You will then be able to apply your new label to your Tracked Keywords within your Campaign.

Branded keyword labels show up marked with a yellow label, whereas non-branded keyword labels are indicated by the gray label. You can manage your yellow-labeled branded keywords by using Brand Rules, which is available from your Campaign Settings. We’ll automatically mark all your Tracked Keywords that contain that keyword with the yellow branded label.

• Learn more about Brand Rules in Moz Pro