Linking Domains

In this guide you’ll learn more about the Linking Domains section in your Moz Pro Campaign. For further information about Linking Domains or to learn more about the Link Explorer Inbound Links please see our Link Explorer guide.

Quick Links

• Linking Domains in Your Moz Pro Campaign
• Understanding Link Terminology

Please note: You can read the full guide to Linking Domains in the Link Explorer section of the Help Hub. You'll find FAQs about our link index data, information on how to help us find links to your site, and more. Stick around on this page to learn more about how to use the Linking Domains section of your Moz Pro Campaign.

In your Moz Pro Campaign select Links > Linking Domains from the menu on the left.

From here you can gauge the authority of your tracked site and competitors based on the quantity, quality, and diversity of unique linking domains. Check your Campaign Settings to see the sites you're tracking.

If you want to research another URL or site that you're not tracking, you can click on Research another site link in Link Explorer to go directly to Link Explorer.

Your number of Linking Root Domains includes the number of unique root domains linking to a site. Two links from the same website would only be counted as one Linking Root Domain. This includes followed and nofollowed links.

It helps to filter your linking domains so that you can easily export the data and take action as required. You can pick up your exported files from Export Notifications flag on the top right.

Pro tip: To see the top links that are pointing your way from that specific domain, just click arrow to expand the Top Links on the right.

More definitions are available on our Glossary.

Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.

Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.

Linking Domains (Total Linking Root Domains) - Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

Inbound Links (backlinks) - An incoming link from a page on another website back to your own site.

Spam Score - Represents the percentage of sites with similar features we've found to be penalized or banned by Google. This does not mean that the site is spammy. It’s best to use this is a guide to potentially spammy sites for further investigation.