MozBar Overview

MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search. You can also dig into page elements, view search results from a different engine, country, region, or city, highlight the types of links on a page (followed and nofollowed, internal and external,) and view meta tags. With MozBar and a Moz Pro subscription you can run unlimited page optimization reports.

This guide takes you through how to download and set up MozBar, customizing MozBar, creating search profiles, highlighting links on a page, and running a page optimization report.

Access Premium MozBar Features with Moz Pro

Sign up for a Moz Pro free trial to access advanced MozBar features and track your progress over time. These premium features include:

• Keyword Difficulty - You can view the Keyword Difficulty score for any search term on any SERP in real-time.

• Page Optimisation - Get instant page optimization detail and content suggestions for any keyword on any page.

• More Metrics, such as digging deeper into page and SERP analysis data with root domain and subdomain links, unlimited Link Explorer reports and more!

In this guide you’ll learn more about the MozBar Chrome extension and how to get started with the tool. If you’re having trouble with the tool, please see our troubleshooting guide. If you’re looking to learn more about the Page Optimization feature in MozBar, please see our Page Optimization with MozBar guide.

Quick Links

• Setting Up and Using MozBar (Video Available)
• Download and Sign In to MozBar
• Customize MozBar Metrics
• Moving the MozBar
• Create Search Profiles
• Link Metrics
• Page Analysis
• Highlight Links
• Page Optimization
• DA Mode and Expanding MozBar
• Understanding MozBar Terminology

To get started with MozBar:

1. Download MozBar and install it in your Chrome browser

2. Log into your Moz account https://moz.com/login

3. Or create a free Moz Community account if you don't have one yet.

4. Locate MozBar 'M' icon from the toolbar at the top right-hand side of your browser

5. Ensure you have third-party cookies enabled for moz.com through your browser settings. You can read more about this in our troubleshooting guide.

If you’d like to customize the metrics you see in MozBar, you can do so through your MozBar settings. To access your settings, click the gear icon on the top right. From here you can select a theme (dark or light), toggle on and off metrics, and see the account you're logged in as.

If you find that the MozBar is blocking the top of the site you’re on, you can choose to move it to the bottom of the page instead of the top.

You can do this by clicking the bars on the top right, and this will automatically move the MozBar to the bottom.

If you need to move the MozBar back to the top of the page, just click the bars again!

With MozBar active on your friendly neighbourhood search engine, you can create profiles to make custom searches by engine, country, region, or city.

Start by popping a search into Google—let's go with “homemade costumes for your cat” (for personal reasons). To see UK Google with non-personalized results, select “Add a New Profile” from the Profile dropdown.

Select the search engine, in this case Google, the location (UK), decide whether to refine the locale further, and click “Create Profile.” You can also choose whether you’d like to see personalized or non-personalized results by checking the box available.

Sweet! You can refresh your search and you should see UK SERP results right on your screen. Snazzy. You can head back and select that search profile from the dropdown whenever you want to see those results in the future.

You can also export your SERP analysis data to a CSV file using the page icon on the left.

When searching with MozBar, you can see Domain and Page Authority scores, plus the numbers of inbound links and linking root domains each ranked page has. By clicking Link Analysis you can dive deeper into this data in the Link Explorer tool.

With MozBar enabled, you can also see this data when visiting pages in your browser.

If you’d like to see more information about these metrics, you can click on the desired metric to head to Link Explorer.

By clicking the page and magnifying glass icon on the top left, you can explore On-Page Elements, general attributes, Link Metrics, Markup, and HTTP status for this page.

By clicking the pencil icon you can find and highlight keywords on a page, and differentiate links by type: Followed, No-Followed, External, or Internal.

If you have a Moz Pro subscription, there’s even more goodness in store:

Get instant Page Optimization details for any keyword on any page by clicking the KW page icon. Just enter a keyword you would like to optimize a page for, hit enter, and all of your Page Optimization factors and actionable suggestions will be surfaced in one view:

Optimization Factors

In the Summary section you’ll see an overview of the Optimization Factors we think are top priority for this page. You can click See all Optimization Factors for more information and to dive deeper into what we’re seeing on this page.

On-Page Content Suggestions

We take the top results for the keyword you're optimizing for, extract the most popular topics, then order them by relevancy. You now have the flexibility to analyze any page and keyword combination, not just ones you are tracking in your Moz Pro Campaigns. To see more suggestions and to see the top ranking URLs for those content suggestions, click See all On-Page Content Suggestions.

DA mode is available in MozBar in addition to the standard, expanded mode (which shows all the available metrics and tools included with the extension). DA Mode offers the ability to see the DA of each site you visit without having MozBar fully expanded in your browser.

To activate DA mode, click the blue M icon. This will turn the icon into a number representing Domain Authority. You can then click the icon again to turn off MozBar. When MozBar is toggled off, the icon will be grey. Click it again to re-enable the extension.

If you ever need to turn the MozBar extension off completely so it is no longer accessible from your toolbar, you can enable and disable it via Manage Extensions in Google Chrome.

More definitions are available on our Glossary.

Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.

Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.

Inbound Links (backlinks) - An incoming link from a page on another website back to your own site.

Spam Score - Represents the percentage of sites with similar features we've found to be penalized or banned by Google. This does not mean that the site is spammy. It’s best to use this is a guide to potentially spammy sites for further investigation.

Linking Domains (Total Linking Root Domains) - Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

Followed Links - Links that do not have a nofollow tag, these are crawled and indexed by the search engines.

Nofollow Links - Links that instruct crawlers not to follow links on a particular page or specific links. A nofollow directive can be added to a page or link on a page.

External Link - Links to the site you're researching from other sites

Total Links - In MozBar, the Total Links count is total external followed links plus total external nofollowed links. It is the total number of external (inbound) links this site or page has.