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Category: SEO Tactics

Discuss the SEO process with fellow marketers

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  • Ask and answer questions around the topic of content development for SEO.

  • Uncover new and exciting ways to conduct competitive analysis

  • Learn about keyword research best practices and how to improve your keyword strategy.

  • Chat through link building best practices and outreach techniques.

  • Explore on-page optimization and its role in a larger SEO strategy.

  • Discuss site health, structure, and other technical SEO strategies.

  • Discuss the best ways to report on performance and communicate results to stakeholders.

  • Looking to level up your SEO techniques? Chat through more advanced approaches.

  • Explore how to optimize your website's images and videos for search.

  • Discussions around international SEO tactics.

  • So much goes into building a comprehensive local marketing strategy. Discuss all things local with other marketing professionals.

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  • Watvindthidde


    ranking issue rankings keyword rankings

    Hi all, 👉 we need your help/expertise. For a longer period of time we (https://bluebillywig.com) experience huge increases and decreases on a day/week ly basis for our keywords. We are moving from positions in the top 3 to positions in the top 50. The site has been fully screened for technical issues, indexation problems and we have also checked the positions of competitors (where we do not see the fluctuations). Example keywords where we see the issue: Gepersonaliseerde video Video content protection. See screenshots example bbw.png BBW-example.png If somebody has any suggestions, let us know.
    Thank you so much for your time and advice.

    | Watvindthidde
    1
  • CCBMarketing


    seo tactic social media

    Hey crew,
    Curious if anyone has an answer for this one. Someone in our company is encouraging us to start posting our blog content as newsletters on LinkedIn and thinks it will help us grow.
    From what I've learned about SEO - this seems like a bad idea that would split traffic for that content between our website and LinkedIn. I also feel like it would create duplicate content - right? Does anyone have any insight on this?
    I see that Moz doesn't do LI newsletters and usually posts links on social media that point back to blogs on their website. That's what I've tried to do with our social media as well. Am I thinking about this correctly? Would this be bad for SEO?

    | CCBMarketing
    0
  • mfrgolfgti


    site speed optimization

    A client of ours has used a 3rd party company who charged them $300 to "speed up" their website. He is wondering if this is legitimate? In a very short period (one day), the site speed has improved from about 20 to 86 on desktop and 100 on mobile. This is on a Shopify site. As far as I can see from looking at the back end of the site, all that has been done is that a new theme has been uploaded. Nothing else has been done, eg all images look to be the same size, etc. When I asked how the work had been done so quickly, I was told "It was done by a highly professional team of Shopify web designers and developers." Has anyone come across this type of speed optimisation and can you tell me anything about it?

    | mfrgolfgti
    0
  • JCN-SBWD


    link building content marketing wikipedia

    Recently I've come across a few websites offering (for a fee) to research, write and publish an entry on the likes of Wikipedia, Citizendium or Wikitia - I thought this might be helpful when it comes to marketing and link building for a brand or individual. Purchasing guest blog posts is a standard way to obtain a high domain authority in-context backlink, but I wondered if purchasing an entry on one of these human edited encyclopedias would be as effective, better or not worth the money? It costs quite a bit more than guest posting and blog outreach, but on the other hand they are authoritative websites that also include backlinks. Any thoughts would be most welcome.

    | JCN-SBWD
    0
  • SuseO


    title tags url

    Hi I am launching a website that will sell initially 1 product with different colours, sayings and slogans. Is it okay to use the same keyword for the title tag and url. eg Love dog bow tie, sassy dog bow tie, I am the boss dog bow tie.
    Thanks for any help.
    Susan

    | SuseO
    0
  • fourwhitesocks


    multiple domains duplicate content

    Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...

    | fourwhitesocks
    0
  • Anna33212


    domain migration

    So I did a domain migration 4-5 months ago, lost about 70-80% of the traffic and I still couldn't recover the traffic. Redirected everything 1:1 Updated internal links Triggered change of address in GSC Monitoring the server logs (everything is perfect) Uploaded the old sitemap with the old URLs What happened/ what have I noticed so far: Almost all URLs have been indexed on the new domain New content on the new domain is indexed in a matter of few hours There's only one particular page that still appears as "Crawled and indexed" on the old domain and still receives traffic. I tried to request the manual indexing so Google could figure out the page has been redirected but nothing has changed. I think this is a sign Google hasn't finished the domain migration process? Most WEBP images appear as "Crawled - currently not indexed" on the old domain. Shouldn't they appear as "Page with redirect"? The new domain is ranking pretty well on a bunch of keywords (they're like 2-3% of the total page count) while the rest of 97% of pages haven't appeared not even in the top 200 results (these pages don't receive a single impression) Google acts a bit strangely on crawling the old domain. He keeps crawling the category pages over and over again (sometimes I see 20-30 crawls on a single category page in a single day) while the inner pages and images are rarely crawled. Like I see 4-5 crawls on images per day maximum. The traffic and number of rankings keywords haven't changed a bit after the last Google updates. Does this indicate that we haven't been impacted by them? So any suggestions on what else can I do to find out the reason why the website hasn't recovered? My guesses are: The process is still not finished (unlikely since it already passed 4-5 months) There's a technical error that I can't find (again, unlikely since I see nothing strange in the logs that'd indicate Google has problems fetching the site) Someone did something nasty (like blasting the website with backlinks or copying the content) that hindered the process? I see a couple of sites made in a language I can't read that literally copy and translate the content from my website and publish on theirs with the canonical URL my website URL. Also, two sites cloned mine after the migration but I managed to eliminate them in time. I had a lot of spammy backlinks on the old domain that have been automatically generated on the ranking pages over a few years. I haven't disavowed them because Google claimed they can identify and eliminate them. Now all those backlinks have instantly moved to the new domain which could put Google in panic mode and lower its trust in our website. Should I disavow them? Please any help is highly appreciated.

    | Anna33212
    0
  • ExclusiveCS


    b2b seo

    What’s the best way to market a B2B service based business in a local area? Digital Marketing TIA for your input

    | ExclusiveCS
    0
  • fourwhitesocks


    multiple domains duplicate content

    Is it Ok to have multiple domains (separate website different content) rank for similar keywords? Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences
    with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site, will we have duplicate content issues? ** If this is not the right place to ask this then where should I be asking?
    Thank you!

    | fourwhitesocks
    0
  • znjfl


    seo

    After opening a site here, we created a post containing a backlink and discovered a company with a top exposure. After opening the site in the same way, I created a post that included a backlink, but after a few days my account was suspended. By any chance, are these sites where you have to pay to generate backlinks? Of course, each site has a different policy, but my account is suspended every time.
    Please reply if you have experienced anything similar to mine.

    | znjfl
    0
  • BrandonDebison


    domain 301 redirect

    Hi, I have an older domain with some SEO auth for varying pages and a newer domain that is for the brand. Right now there are some 301s for about 13 pages and we are currently moving servers. I was wondering if domain forwarding is the same as writing 301 redirects for each page or is it something different (302)?

    | BrandonDebison
    0
  • Miradoro


    seo rankings directories performance metrics

    How can i track performance metrics for a group of subdirectories.
    I.e
    domain.com/de/en_uk
    domain.com/de/de_de
    domain.com/at/en_uk
    domain.com/at/de_de

    | Miradoro
    0
  • BrandonDebison


    domain 301 redirect 302

    I have two domains and one of them is being phased out. Currently, there are some 301 redirects in place for the main pages but I was wondering if it would be better / easier to just set up domain forwarding? I can't seem to find anywhere that tells you the "type" domain forwarding, is it 301? 302? etc. Thanks,

    | BrandonDebison
    0
  • JamesDavison


    seo audit seo tactics seo page treatment

    Hello I've been using moz for a while, using the tools to try and best optimize our pages, I'm curious to see if we're missing anything blatant or if you have any little tips. Any feedback would be greatly appreciated. Here is one of our most popular pages:
    https://www.longstonetyres.co.uk/classic-car-tyres/jaguar/e-type.html Cheers.

    | JamesDavison
    0
  • PerceptionDB


    refunds

    I was charged for a subscription but I’ve tried to cancel several times. I need help with a refund.

    | PerceptionDB
    0
  • wildernessscotland


    serp seo image optimisation

    I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot. Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results? If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination. Thanks
    Ben 0073280b-3daa-4558-b5fd-3cbde422d623-image.png

    | wildernessscotland
    0
  • Ravi_Rana


    seo tactic seo international seo seo rankings seo expert

    I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz

    | Ravi_Rana
    0
  • Tunnel7

    Unsolved

    serp keyword rankings

    Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?

    | Tunnel7
    0
  • mozasea


    seo tactics content development optimization

    I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic. But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content. I can talk about something like this without sharing the keywords completely: Title + for girls Title + for boys Title + for kids Title + for girlfriend Title + for boyfriend Title + for students As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words. However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?

    | mozasea
    0
  • praveenyadav0915


    wordpress

    I am here to know does WordPress provide an edge to rank your website or blog pages some extra layer of profit to gain organic traffic from google search engine. I have seen many people has started there website from word-press and later on move to PHP or own website building with the available tools in the markets. If anyone has knowledge about it please do share your thoughts on above query.
    Thanks

    | praveenyadav0915
    0
  • spaininternship


    faq page search console

    Hello,
    I am with a problem, in my site I added a faq with schema structure (https://internships-usa.eu/faq/). But is appearing the following problem in Search Console:
    Missing field 'mainEntity' ["WebPage","FAQPage"],"@id":"https://internships-usa.eu/faq/#webpage","url":"https://internships-usa.eu/faq/","name":"Help Center - Internships USA","isPartOf":{"@id":"https://internships-usa.eu/#website"},"datePublished":"2022-05-31T14:43:15+00:00","dateModified":"2022-06-01T08:07:13+00:00","breadcrumb":{"@id":"https://internships-usa.eu/faq/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://internships-usa.eu/faq/"]}]}, What do I have to do to solve this?

    | spaininternship
    0
  • BeKonstructive


    multiple urls

    Is it possible (and if it is possible, how difficult is it) to get multiple URLs from the same domain name to be indexed on the first page of Google for the same keyword or phrase? Assuming each URL has significantly different content of course... Context: A large real estate brand has 6 franchise offices in the same city. Each office has its own listing/landing page on the parent brand website. Each franchise owner wants their page on the website to rank for the term 'Christchurch real estate'. The homepage of the parent brand website currently ranks on the first page of Google for this search term, but none of the franchisee pages do. So my question is: with the right unique content on each franchisee page, supported by quality backlinks to each of the different offices, is it possible to get multiple franchisees listed on the first page of Google given that ultimately the 6 URLs are all attached to the same domain name? (And, if so, do you have any hot tips you can share to assist me on this uphill battle?)

    | BeKonstructive
    0
  • Webpresence


    newsseo magazine link building seo tactics

    Hi fellow Mozzers... I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News. I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page? They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages. Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz Best wishes. Many thanks for any replies in advance 🙂 Lee.

    | Webpresence
    0
  • grayloon


    base url keywords

    We have a client that we are rebuilding their website and they are thinking about dropping one word from the current base URL. That particular word is one of the keywords we are trying to rank for. Do you think that because one of our keywords is in the current domain name that it would be a mistake to change it to just the brand name without the extra keyword added on?

    | grayloon
    2
  • MarketGrowth


    seo rankings seo

    I've recently been confused by a marketplace that appears to have significant traction (500K) despite having a very low DR (46). Has anyone experienced something similar and been able to attribute this?

    | MarketGrowth
    0
  • pg181


    nap address

    I have an issue with an address. Some sources use a space in it, others do not. For example:
    '123 Blue Berry Road' is recognized by Google, various other sites and Google will correct the search if not using the space. '123 Blueberry Road' is recognized by the USPS. To make things more complicated, the road is split between 3 towns. 1 of which is recognized by Google as the proper usps validated 'Blueberry Road' And as if it couldn't get even more complicated than that, the address is recognized by USPS as a different town than the location is actually in or taxed as. But that's not really the problem, because everyone agrees that the wrong town is how USPS recognizes it and that will be that. It's just the space that is the issue. How much of an affect will this have either way I go with it? Thanks in advance!

    | pg181
    0
  • fslpso

    Unsolved

    seo seo tactics seo training digital marketing training

    Hi Everyone, I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results. Thanks

    | fslpso
    0
  • aplusnetsolutions


    redirect indexed urls google url index google broken links

    I have a large site with over 6000 pages indexed but only 600 actual pages and need to clean up with 301 redirects. Haven't had this need since Google stopped displaying the url's in the results.

    | aplusnetsolutions
    0
  • WebMarkets


    seo rankings spam plagiarism duplicate content

    Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG

    | WebMarkets
    0
  • easyjobber


    seo spam

    Do you know any good tips to reduce spam and if spams have an on google ranking?

    | easyjobber
    0
  • ForestGT


    google search console google penalty google indexation crawl errors

    I have used Moz to identify keywords that are ideal for my website and then I optimized different pages for those keywords, but unfortunately rankings for some of the pages have declined. Since I am working with an ecommerce site, I read that having a lot of Excluded pages on the Google Search Console was to be expected so I initially ignored them. However, some of the pages I was trying to optimize are listed there, especially under the 'Crawled - currently not indexed' and the 'Discovered - currently not indexed' sections. I have read this page (link: https://moz.com/blog/crawled-currently-not-indexed-coverage-status ) and plan on focusing on Steps 5 & 7, but wanted to ask if anyone else has had experience with these issues. Also, does anyone know if having multiple properties (https vs http, www vs no www) can negatively affect a site? For example, could a sitemap from one property overwrite another? Would removing one property from the Console have any negative impact on the site? I plan on asking these questions on a Google forum, but I wanted to add it to this post in case anyone here had any insights. Thank you very much for your time,
    Forest

    | ForestGT
    0
  • blitzna101

    Unsolved

    local ranking factors landing pages local seo tactics

    We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?

    | blitzna101
    0
  • NicheOff


    wordpress

    I am fairly new to using Moz and I have just recently ran a custom report, a "Full Site Audit". On this report it has pulled up a particular area that I have a question about, please see below. Missing Description
    In this area it says that there are 76 pages with missing descriptions. the majority of these pages are duplicated pages, of the Homepage, that were created to help put us first on Google when searching for Office/Furniture/IT suppliers in a certain city. (i.e. Halifax, Leeds, etc)
    These additional pages were created by a third-party. In order to sort out these "Missing Descriptions", what would you advise we do when filling in the Meta Descriptions?

    | NicheOff
    0
  • WP33


    shopify ecommerce seo

    Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!

    | WP33
    2
  • WP33


    shopify ecommerce seo tactics

    Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now ​need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren

    | WP33
    0
  • HayleyBowyer

    This question is deleted!

    | HayleyBowyer
    0

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