Hi, I have a website www.gemslearninginstitute.com. We offer different after school programs for kids located in Canada. I have a very basic knowledge of SEO. I have a few questions. Just wondering if someone can please help me.
We offer UCMAS Mental Math Program, Tutoring and Chess School/Coaching and runs a Chess Club. I would like to boost my google ranking and get more local traffic.
1- My citation is not consistent. Which program should I use to correct the citation and delete duplicate or inconsistent listing automatically.
2 - Should I do the citation with my company name only “GEMS Learning Institute” or Should I do like this “GEMS learning Institute – UCMAS-Tutoring-Chess”. Which one is better?
3- Right now I have two different google plus business pages. One with the name of “GEMS Learning Institute” and the second one is UCMAS. Should I have only one page as GEMS and delete the UCMAS.
4- I am not sure how to check if my site is penalized by google.
5- How can I measure things which are working on not?
Can you please recommend next steps should I take after doing citation to improve the ranking?
Thanks in advance and appreciate help.