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Track SEO performance for specific sub-directories
How can i track performance metrics for a group of subdirectories.
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I.e
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Redirecting Homepage to Subdomain Bad or Good Idea??
I have a very old forum that still gets a lot of traffic, but when migrating over to another software that is cloud based we cannot redirect using same domain, SO the only option would to be to change the cname on a subdomain and then REDIRECT all the traffic from the ROOT domain permanently - would this be a bad move as the root domain wouldnt be used anymore as now its just setup to be redirected in order to use the software we need to use? Domain is 17 years old.
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Does Wordpress have an edge when it comes to SEO
I am here to know does WordPress provide an edge to rank your website or blog pages some extra layer of profit to gain organic traffic from google search engine. I have seen many people has started there website from word-press and later on move to PHP or own website building with the available tools in the markets. If anyone has knowledge about it please do share your thoughts on above query.
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Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
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How to best handle search landing pages - that don't exist
I have quite a bit of blog information that can be searched, which results in "pages" that don't actually live anywhere. These are scanned by Moz and appear as poor page quality for speed, etc. How do I get the service to either ignore all of these or is there a way to treat them as a real page with content? As there are quite a few generated over time, I'd like to be able to capture them somehow. Thanks.
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Google Search Console - Excluded Pages and Multiple Properties
I have used Moz to identify keywords that are ideal for my website and then I optimized different pages for those keywords, but unfortunately rankings for some of the pages have declined. Since I am working with an ecommerce site, I read that having a lot of Excluded pages on the Google Search Console was to be expected so I initially ignored them. However, some of the pages I was trying to optimize are listed there, especially under the 'Crawled - currently not indexed' and the 'Discovered - currently not indexed' sections. I have read this page (link: https://moz.com/blog/crawled-currently-not-indexed-coverage-status ) and plan on focusing on Steps 5 & 7, but wanted to ask if anyone else has had experience with these issues. Also, does anyone know if having multiple properties (https vs http, www vs no www) can negatively affect a site? For example, could a sitemap from one property overwrite another? Would removing one property from the Console have any negative impact on the site? I plan on asking these questions on a Google forum, but I wanted to add it to this post in case anyone here had any insights. Thank you very much for your time,
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Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
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