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I have used Moz to identify keywords that are ideal for my website and then I optimized different pages for those keywords, but unfortunately rankings for some of the pages have declined. Since I am working with an ecommerce site, I read that having a lot of Excluded pages on the Google Search Console was to be expected so I initially ignored them.

However, some of the pages I was trying to optimize are listed there, especially under the 'Crawled - currently not indexed' and the 'Discovered - currently not indexed' sections. I have read this page (link: https://moz.com/blog/crawled-currently-not-indexed-coverage-status ) and plan on focusing on Steps 5 & 7, but wanted to ask if anyone else has had experience with these issues.

Also, does anyone know if having multiple properties (https vs http, www vs no www) can negatively affect a site? For example, could a sitemap from one property overwrite another? Would removing one property from the Console have any negative impact on the site? I plan on asking these questions on a Google forum, but I wanted to add it to this post in case anyone here had any insights.

Thank you very much for your time,
Forest

Hello,

I work for an online retailer and I have been using Moz for a few weeks now but have had limited success so I wanted to ask how I could better spend my time on this platform. I have been focusing heavily on the Page Optimization tool which has allowed me to rank high on the Google Shopping's Free Listings but it seems to have had little to no impact on the Google All search itself over those weeks. Perhaps I'm not utilizing it properly? I tend to focus on relevant keywords with high volume as identified by the Keyword Explorer tool. Alternatively, is there a Moz tool that might be more helpful? I can provide additional details or specific examples if needed.

Thank you for your consideration,
Forest