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Category: Reporting & Analytics

Discuss the best ways to report on performance and communicate results to stakeholders.

  • emilycarimus


    google analytics ga4

    What differences are you typically seeing in Google Analytics 4 compared to UA? For one site I have, UA says there were 2,342 new users. GA4 says there were 1,899 new users for the same time period. Does that seem like a normal amount of difference between the two platforms?

    | emilycarimus
    1
  • buckii_modernoffice


    ga4 google analytics

    We have a few clients we routinely do SEO work for, and we have campaigns set up for them here. However, with the change to GA4, how is that going to impact those campaigns? How do we make that switch? Where do we go for that? And how do we set up future campaigns for GA4? Right now it looks like the only option is still for UA, but the switch happens in less than three months, which is a little unnerving.

    | buckii_modernoffice
    0
  • RenieShaw


    ga4 integration

    With the date for the switchover to GA4 fast approaching, will Moz support it? I can't seem to get any clear answer on this.

    | RenieShaw
    1
  • dcmike


    google analytics moz pro campaign settings

    Google has announced that it will not report new "Universal Analytics" data as of July 1, 2023. That would mean, at that time, MOZ "traffic" results will apparently become irrelevant?

    | dcmike
    0
  • erdev


    lighthouse

    Hi, Many experts cite the Lighthouse speed as an important factor for search ranking. It's confusing because several top sites have Lighthouse speed of 30-40, yet they rank well. Also, some sites that load quickly have a low Lighthouse speed score (when I test on mobile/desktop they load much quicker than stated by Lighthouse). When we look at other image rich sites (such as Airbnb, John Deere etc) the Lighthouse score can be 30-40. Our site https://www.equipmentradar.com/ loads quickly on Desktop and Mobile, but the Lighthouse score is similar to Airbnb and so forth. We have many photos similar to photo below, probably 30-40, many of which load async. Should we spend more time optimizing Lighthouse or is it ok? Are large images fine to load async? Thank you, Dave bg_05.jpg

    | erdev
    0
  • Bigbrand


    Hi, I hope you are doing well. I want to know what are the best SEO plugins for  wordpress website? https://www.myqurantutor.com/

    | Bigbrand
    0
  • DanielDL


    search console google search console 404 error 404

    Anyone seen this lately? All of a sudden Google Search Console is insisting in Page indexing that there is a 404 for a page that has never existed on our client's site: https://........com.au/Detected We've noticed this across a number of sites, precisely in this way with a capitalised "/Detected" To me it looks like something spammy is being submitted to the SERPs (somehow) and Google is trying to index that and then getting a 404. Naturally MOZ isn't picking it up, cause the page simply never existed - it's just happening in Search Console 2afc7e35-71e4-4e25-80a3-690bf10776a7.png It comes and it goes in the 404 alerts in Console and is really annoying. I reckon it started happening late 2022.

    | DanielDL
    0
  • Kevin_P

    Unsolved

    google analytics ga4 analytics reporting

    Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!

    | Kevin_P
    1
  • TottiataHUN


    When I check an URL with Search Console it cannot load some page resources, even from other domains (like: ssl.google-analytics.com, www.facebook.com and www.google-analytics.com).
    Have any of you experienced this issue?
    Steps to reproduce: open Google Search Console check an URL click "View crawled page" link select "More info" tab click "Page resources" {?}/{?} couldn't be loaded When I check the listed resources, all of them can be loaded from a web browser.
    So I do not understand why Google cannot load them.
    And there is no additional info why the resources could not be loaded.
    Any ideas? google-search-console-other-error-1.png google-search-console-other-error-2.png

    | TottiataHUN
    0
  • SimpleSearch


    amp google analytics hubspot

    Hello, all!
    What impact have you seen if you've used the Hubspot AMP plugin and then disabled it?
    We saw a big jump in sessions, which is weird because GA was tracking AMP pages. I'm trying to wrap my head around why this is happening but my brain isn't working 🙂

    | SimpleSearch
    0
  • inhouseninja


    traffic direct traffic analytics

    We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site

    | inhouseninja
    0
  • brettmandoes


    The new Google Search Console gives a ton of information about which pages were excluded and why, but one that I'm struggling with is "crawled - currently not indexed". I have some clients that have fallen into this pit and I've identified one reason why it's occurring on some of them - they have multiple websites covering the same information (local businesses) - but others I'm completely flummoxed. Does anyone have any experience figuring this one out?

    | brettmandoes
    2
  • bradsimonis


    google tag manager custom events ga4

    I have some experience in successfully creating custom events for GA4 via Tag Manager, but I have one account where my events are firing in GTM but not showing at all in GA4 (not real time or anywhere). I have twice done them over and published my changes but still no luck. Any ideas what else the issue can be? There are no internal filters at the moment. Thank you.

    | bradsimonis
    1
  • Kate_Nadeau


    redirect chain redirect

    What is the difference between "document" and "object" moved redirect errors? I'm used to see "object moved" as a redirect chain issue that needs to be fixed, but this week my report contained a "document moved" redirect chain issue. And it's on our homepage. Looks like it might be a HTTP versus an HTTPS issue.

    | Kate_Nadeau
    0
  • OliviaKantyka

    Unsolved

    crawl errors 403 errors url issue fix error help

    A bit at a loss here. I ran a URL crawl report at the end of January on a website( https://www.welchforbes.com/ ). There were no major critical issues at the time. No updates were made on the website (that I'm aware of), but after running another crawl on March 14, the report was short about 90 pages on the site and suddenly had a ton of 403 errors. I ran a crawl again on March 15 to check if there was perhaps a discrepancy, and the report crawled even fewer pages and had completely different results again. Is there a reason the results are differing from report to report? Is there something about the reports that I'm not understanding or is there a serious issue within the website that needs to be addressed? Jan. 28 results:
    Screen Shot 2022-03-16 at 3.00.52 PM.png March 14 results:
    Screen Shot 2022-03-15 at 10.31.22 AM.png March 15 results:
    Screen Shot 2022-03-15 at 4.06.42 PM.png

    | OliviaKantyka
    0
  • Marketing-EdJones

    Unsolved

    cookie tracking reporting analytics cookies gdpr

    With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source? Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire. Surely this means you can't collect any of the information on the user's original source... Can anyone shed any light on this conundrum....greatly appreciated.

    | Marketing-EdJones
    0
  • jenallen


    google analytics direct traffic

    Hello, I work for an agency and we have seen a big rise in bounce rate for 4 of our clients which happened on the exact same day. This rise on bounce rate is across all traffic sources. We are also seeing a big increase in direct traffic, starting on the same day. Is it possible for bot traffic to affect the bounce rate of all other traffic sources? We have ruled out double reporting in GA but can explain how the bounce rate has increased for all traffic sources. How is this linked to the rise in direct traffic (in some cases as high as 500%)? Thanks

    | jenallen
    0
  • bradsimonis


    google analytics google tag manager bounce rate

    My client's site that is reporting an under 10% bounce rate for all sources. Direct is the highest at 8%. I'm no expert in GA but wondering if there is a problem with the analytics/tag manager code on the site. I'm especially concerned about the GTM body script being in an iframe which I read could be trouble. <!-- Google Tag Manager (noscript) -->
    <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MWGMNW6"
    height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
    <!-- End Google Tag Manager (noscript) --> You can see all the source code here:
    view-source:https://nfinit.com/

    | bradsimonis
    0
  • ArttiaCreative

    Solved

    reporting

    Is there a way to remove the Moz branding from automated PDF reports that are emailed to clients?

    | ArttiaCreative
    0
  • GreatLegalMarketing


    google analytics

    My company is building a new website with a new web development company. Our old website development company hosted our Google Analytics account on their account (this was done 13+ years ago, probably a good idea then, but we definitely would've done it differently knowing what we know now). I've been researching how we could move our GA property to a new account owned by us, but according to this article: "There are some circumstances in which you cannot move a property:
    -> The source account and the destination account are not in the same Google Marketing Platform organization. Contact an organization admin to make sure both accounts belong to the same organization." In our case, the source account and the destination account do not belong to the same organization. I may just have to accept that we are losing 13+ years of historical data about our website, and if that's the case, oh well. But, if anyone has an idea how we can export/import our GA data to our new analytics account, I would greatly appreciate it.

    | GreatLegalMarketing
    0
  • mrsbagsic

    Solved

    domain author linking root domains reporting

    Is there a way I can get the historical DA and linking root domains? I need to get the scores from Jan to Nov 2021 (on a month to month basis)

    | mrsbagsic
    1
  • Michael_M

    Solved

    technical seo

    Working on a website that has a job board, and over 4000 active job ads. All of these ads are listed on a single "job board" page, and don’t obviously all load at the same time. They are not linked to from anywhere else, so all tools are listing all of these job ad pages as orphans. How much of a red flag are these orphan pages? Do sites like Indeed have this same issue? Their job ads are completely dynamic, how are these pages then indexed? We use Google’s Search API to handle any expired jobs, so they are not the issue. It’s the active, but orphaned pages we are looking to solve. The site is hosted on WordPress. What is the best way to solve this issue? Just create a job category page and link to each individual job ad from there? Any simpler and perhaps more obvious solutions? What does the website structure need to be like for the problem to be solved? Would appreciate any advice you can share!

    | Michael_M
    2
  • bizmarquee


    reporting dashboards

    My company is an agency, and we manage many SEO Campaigns. I love the reports, but I'd really like to add an online dashboard that my clients can login to and see the same up to date stats as I do in Moz Pro. I can't do it with Seats because you can't limit a seat to a specific campaign (as far as I know). Has anyone found a solution for this?

    | bizmarquee
    2
  • gogoanimetp


    Please help me. How to check the DA, PA of the website https://toolaim.com/ . I want to know any quality website to take care of it more. But at present I do not know any forum quality is good and trust. Thank you

    | gogoanimetp
    0
  • graceflack 0


    google analytics reporting

    We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?

    | graceflack 0
    1
  • EricVallee34


    google analytics

    I recently received help on a question I asked on SEOmoz but need additional clarification.  I am trying to set up goals in Google Analytics for people who click on a “purchase botton” which sends them to PayPal.  I created a Thank You page and tried to get PayPal to redirect to it, however, our customers only get  to our site’s 404 page. Here is what I’ve done so far: Went into my PayPal account and turned the “Auto Return” to ‘on’ Under website payment preferences, I added the following URL http://www.teecycle.org/thank-youutm_nooverride1.  (I formatted the URL this way because the person who provided me with help recommended using the format ?UTM_nooverride=1.  However, our CMS system won’t allow “?” or “=”)

    | EricVallee34
    0
  • RWesley


    google tag manager

    I'm using an Element Visibility trigger to track a value that appears on a page. However, I want to track this value even when the user doesn't scroll to the area of the page where the element is (i.e. when the page is loaded, and the value is displayed below the fold, but the user doesn't scroll down there). Is there a way of doing this

    | RWesley
    0
  • Jason_Taylor


    gdpr google analytics

    On December 1 and 2, I implemented a cookie banner on 5 of my Wix sites (https://www.sanitationsolutionsinc.com is one example) in order to be in compliance with GDPR, CCPA, and LGPD. Since then my traffic according to Wix Analytics and Google Analytics has plummeted. Anyone else have the same issue? How did you fix it?

    | Jason_Taylor
    0
  • mozmoz9


    Hey DA of my website decreased last night what could be the reason?

    | mozmoz9
    0
  • RichardNM


    Hi MOZ Community, We have a client that is currently ranking well for SEO. We are nearing completion of an app for the client. There is a fair bit of content that is the same across both the app and website. I have three questions; Do we want the app to get indexed? How do we avoid duplicate content on the website & app? Do we need both URL's to be the same or different (for website and app)?

    | RichardNM
    0
  • Pauline21


    Hi, I hope you are doing well. I want know how is looking my website? Is that attractive or  boring for visitor. I really need your answer to improve my website. My Website is: https://sortscut.com/

    | Pauline21
    0
  • John_smith45


    Hii 
    I'm john.  I am a blogger.  I want to change my domain. This is my domain (https://playfireboywatergirl.com/)
    I want to redirect to the **.org **domain.  But I work hard on my site .com  and also the authority of my site in Google. Kindly help how can I redirect from one domain to another. can google convert authority of my to another site?

    | John_smith45
    0
  • BELGHOUL


    How to protect the site from fake traffic On Google Analytic there are no visits, but on the front of the site there are 6000 jetpack wordpress statistique https://arabtechnologie.com/

    | BELGHOUL
    0
  • seo.owl


    ...if yes, how?  Can you share resources / blogs / etc...  I want to reverse my site's rankings. Here's the gist of it: I recently purchased a website that has 600+ pieces of aged content on it. Domain was ranking great about 10 years ago  (1M uniques a year) It apparently got hit by a G algo update in 2012/2013 (Penguin and Panda?), because the rankings have tanked (10 hits a day) In the past two years, the previosu owner published about 100+ off-topic blog posts and it appears been using the site as a PBN. The UX sucks and there's a ton of 404s. (NOTE: I am in the process of removing that content and have cleaned up the 404s). Domain stats: 20+ years old (1998) and DA 32, linking domains 850+, inbound links of 16k+ What I've done: disavow (550 domains), fix all the 404s What I'm doing / about to do: remove spammy content write new/fresh on-topic content update the site UX start a backlink building campaign My questions: is it common to bounce back from a G algo update? is it hard / am I over my head / am I a sucker trying to get the site back alive? are there articles about bouncing back that you can share so I can learn more about this process? Or agencies / consultants, etc that you recommend? what other recommendations / suggestions do you have that would help reverse this 8-year-old penalty?

    | seo.owl
    0
  • Kingsmart


    I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG **Regarding: **https://six9ja.com/

    | Kingsmart
    1
  • andy_simpson


    Hi there,  Our domain Authority has dropped significantly from 26 to 19 over the last month.  This had been fairly stable over the previous 18 months. We haven't done any significant work to the website that I could point to. Does anyone have any ideas why this would happen? Any recent Google Updates that could be the cause? Regards Andy

    | andy_simpson
    1
  • ahirai


    Starting yesterday, Aug 26, 2020, I noticed a new bot crawling our site with user agent whatstuffwherebot. Google Analytics is counting these hits as human traffic, completely throwing off my numbers - yesterday, Analytics reported nearly triple my typical number of visitors. As of now, Search Console only shows data through Aug 25 so I don't know if Search Console is also affected. Is anybody else seeing something similar? Does anybody know what the whatstuffwherebot bot is? I don't get any results when I search on Google or Bing. For what it's worth, the traffic is coming from Columbus, OH, running over Amazon AWS via 278 different IP addresses so far. Also, WordFence (my WordPress security plugin) correctly identifies these hits as bot traffic.

    | ahirai
    0
  • Envoke-Marketing


    I noticed that in the redirect issues I have, most of the issues are coming from our Intercom support links. I want to ask, does intercom support pages and redirect issue can affect the SEO performance of our website?

    | Envoke-Marketing
    0
  • echo1


    Hi guys! There has been an unusual amount of traffic to one particular page on our blog. Now that the business is slow, I had the time to look into it. Half of that traffic is coming from India and we are a Chicago based limo service. We 'll skip why that happens part for now.
    I let Hotjar record 100 session and upon reviewing them I have noticed a lot of sessions with no interaction, no mouse movement, no clicks;  just scroll and exit. My question is related to implementing a type of verification (captcha) for that blog page to see if the bots / behavior changes.
    Are there any downside in terms of in page SEO for this type of implementation? 
    What is good practice for something like this?

    | echo1
    0
  • mozerSL


    How to index  backlink fast on MOZ

    | mozerSL
    0
  • calvinkj


    a:my competitors has indexed 10 pages (checked it with site:abcd.com and found 10 results) b:what if i index 20 pages of my site and create a lot of content which is also better than my competitors who will have the edge?

    | calvinkj
    0
  • Fibigrus


    The google search console revealed to me that none of my pages was indexed, all pages are listed in the 'excluded' section "duplicate, google chose different canonical than user".
    But in the URL-inspection tab it shows me google-selected canonical: N/A Indexing and crawling is both allowed. Don't know how to get my pages to be indexed correctly. (by the way, they do NOT exist in other languages, so that can't be a reason why google might think they are a duplicate. There's definitively no other version of those pages available)

    | Fibigrus
    0
  • RWesley


    Hi, I have a link on my www homepage to another subdomain website. Both websites are served on https, and have independent Google Analytics properties. However, the traffic from the www site to the subdomain site is being reported as Direct, and not Referral traffic. Any ideas why? See image provided for context... RCn6HER

    | RWesley
    1
  • Algorhythm_jT


    Moz Hivemind, I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months. Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected. They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year. I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue? As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here? Thanks so much.

    | Algorhythm_jT
    1
  • Pauline21


    Hello everyone, I just build one site on WordPress and submitted it to the Google search console along with the sitemap. Some URLs got indexed but one of my URL is showing error in Search console. My post https://hotpass.site/create-subdomain-godaddy/ is showing soft error 404 webpage not available in Google search console. I have rechecked the site and seo settings. Nothing is there. I have even checked it with LIVE URL test. But still Search console is not accepting this URL.  Can anyone help me with this? Help will be appriciated.

    | Pauline21
    0
  • DivarOfficial


    Hey, Moz fans. I am wondering why my AMP version shows in SERP some time and disappear again!!! there is no Error in AMP validator. Please help me. Landing: https://www.bimetime.com/blog/pasargad-life-insurance/amp

    | DivarOfficial
    0
  • RMATVMC


    For the most part in the past our company has worked on location. So filtering internal traffic was as simple as filtering out our company IPs as well as a few remote workers IPS. Now a large number of employees are working from home due to Covid-19. I am seeing an uptick in traffic that is clearly employee-related. I am hoping some of you who work with large remote teams may have some suggestions on how to best filter out traffic from remote working employees.  I found a few articles from a couple of years ago where people were using a cookie but not sure we can get that implemented in time as our Dev team is backed up. Any help is much appreciated.

    | RMATVMC
    0
  • FitzSWC


    I know I can filter sessions from outside the US, but is there a way to modify the GA script so that it doesn't cookie visitors to a site if they are from outside the US? Note, this is separate from having a cookie consent opt-in. Thanks in advance, 
    Fitz

    | FitzSWC
    0
  • Davit1985


    Hey all, Per Search Console our branded keyword CTR is 37.8%.  But when that keyword is searched our GMB listing shows up on top of the #1 result. For the same 90 day period GMB shows another 35% visits to our GMB (based on the number of impressions and visits to our GMB page) listing when the same keyword is searched. My question is this. Does Search console data include clicks that came from our GMB listing or not? My thinking is like this: If GMB traffic is not calculated in search console then it means that 72.8% of people looking for our brand will end up on our site on way or another 9organic #1 result plus GMB listing visits) We are also doing PPC for this very keyword that has gets almost 20% of the remaining traffic.  So after adding all up we are loosing about 8% of our branded traffic to people who are doing adwords. When you search our brand you normally see 2, 3 competitor's adwords ads. Does anyone know how this works exactly? And if you don't mind sharing your branded keyword CTR's,  so I can compare to ours please. I would love to compare to a site that actually has a GMB listing ranking for the same keyword Thanks in advance, Davit

    | Davit1985
    0
  • SoleGraphics


    I must be overcomplicating this. I have a website with a blog structure that includes year subfolders, so:  website.com/2019/blog-title, website.com/2018/blog-title, website.com/2017/blog-title, etc. I want to create a segment that I can apply in Site Content > All Pages to get quick stats for all blogs, regardless of year. (Pageviews, time on site, etc.) Unfortunately, Content Drilldown doesn't work well here as it is grouping by each year. I have tried setting up a segment using regex, but am getting a mixture of all pages, not just blog pages.  I have set up the segment the following way: Advanced > Conditions > Page, Matches Regex, /2019/(.*?)/ Advanced > Conditions > Page, Matches Regex, /2018/(.*?)/ Advanced > Conditions > Page, Matches Regex, /2017/(.*?)/ Am I going about this all wrong? Is my regex wrong? Any advice is appreciated! Side note: glaringly obvious that now is the time to clean up my URLs. But I'd still love to see the data in its current URL state. Thank you!

    | SoleGraphics
    0

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