Hello,
I work for an agency and we have seen a big rise in bounce rate for 4 of our clients which happened on the exact same day. This rise on bounce rate is across all traffic sources.
We are also seeing a big increase in direct traffic, starting on the same day. Is it possible for bot traffic to affect the bounce rate of all other traffic sources?
We have ruled out double reporting in GA but can explain how the bounce rate has increased for all traffic sources. How is this linked to the rise in direct traffic (in some cases as high as 500%)?
Thanks