Hey, thanks for the response. Legal department wants to eliminate all tracking of EU visitors to their US site (i.e. no Google Analytics cookies/tracking). They already have GDPR and cookie consent implemented, but as far as legal is concerned they want no risks so they wanted to know if GA could be altered to not track site visitors from the EU while still tracking all other site visitors.
Since they don't want to block visitors from the EU from being able to visit the site and I'm not aware of a way to tell GA not to cookie visitors from specific locations, I thought I would ask if there was a way. Right now best solution I have is to redirect EU visitors to a newly created landing page (or microsite) which doesn't contain GA script. That way they can still learn about services, but there is no risk of GA tracking and they can't hit the main site where tracking is enabled.
Any better ideas are welcomed.