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@Kateparish Thanks for your response! I'm trying to determine whether Google gives you "credit" for having keywords earlier in the title tag when Google rewrites that title tag.

A similar question might be, "Does Google give you 'credit' for using a specific keyword in the title tag if Google rewrites that title tag without the specific keyword?"

Are you saying that you believe Google gives weight to the rewritten version of the title tag?

Let's say I look up the keyword "plumber" in the Keyword Research tool. I get a monthly volume of 70.8k-118k. Now, I want to know how much of that volume comes from a specific city in the United States, like Kalamazoo, Michigan. Is there a way to identify this?

My alternative is to look up the keyword "Kalamazoo plumber". This has two problems:

1. People who search for local services will frequently leave off the location, with the expectation that the search engine will provide localized organic results. So, the search volume isn't very precise.

2. That keyword has N/A volume, so the information doesn't help me anyway.

Any alternative way to get at this data? Thanks!

Let's say you're writing a homepage title tag like this:

KEYWORD | BRAND

and Google rewrites it as

BRAND | KEYWORD

From Moz and best practices, we believe that keywords closer to the beginning of a title tag may have more impact on search rankings. So, when Google rewrites the title tag, do you get the impact you would have made with the keyword being closer to the front? Or, does Google give you the impact you would have received with the keyword being at the end?

Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different.

1. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4?

2. Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available?

3. If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them?

At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following:

• all site visits
• all organic visits
• organic visits as a percentage of all site visits
• organic visits that led to a specific goal completion
• organic visits that led to any goal completion

Thanks in advance for your help!

Thanks, Miriam. I'll look around. In the meantime, I thought it was interesting that, for the given example in the article you shared ("Glendale Homes for Sale"), Google's top ten results are all aggregators. That goes with my experience as well.

Great to hear from you, Miriam! I understand what you mean about the difficulty. I'm particularly interested in data I can present that will show the increasing degree of competition in the area of residential real estate nationwide, but I could focus on a single city if that sort of research is available. Ideally, this would be a pre-existing report, as time constraints won't allow me to compile this research on my own.

Thanks for your response. I had come across that link as well, but as you pointed out, the content is over a decade old, and, unfortunately, the link to the thread is also not working. Still on the lookout for a fresh source if one exists!

I am trying to see if there is a reputable / research-backed source that can show which industries are most competitive for search engine optimization. In particularly, I'd be interested in reports / research related to the residential real estate industry, which I believe based on anecdotal experience to be extremely competitive.

It appears that Indeed.com is adding this tracking code and that it isn't being added within Google Analytics. The Indeed agent with whom I emailed said, "I reached out to my product team to confirm we can remove the token, but after removing the token you will not be able to track the organic traffic coming from Indeed through Google Analytics."

Not sure what this meant, I asked, "What is the token? What does it do? Is this token the reason that "=Indeed&utm_source=Indeed&utm_medium=organic&utm_campaign=Indeed" is being added to the URLs on the Indeed website? If we turn off the token, what happens? Wouldn't we still see this same traffic coming from Indeed, only included in the Google Analytics "Referrals" report instead of in the "Organic" report?"

Indeed's response: "If we turn off the token &utm_source=Indeed&utm_medium=organic&utm_campaign=Indeed, it will mean that we won't be able to track organic traffic coming from Indeed through Google Analytics."

Kind of vague. I'm still working on clarification, but the short answer is that Indeed is adding this tracking code and that this was not an action taken by my client within Google Analytics. My guess is that if I ask Indeed to turn off the token, the visits will appear as referral (as they should in my opinion). Hope this helps others!

A client has a single page app website that shows https://example.com/example when you visit https://example.com . I don't think this is a redirect; I think it's a URL rewrite. My questions:

1. Is this setup common with single page apps?
2. What are the SEO benefits or drawbacks of having a domain's homepage load, rewrite, or redirect to a subfolder?

I am trying to see if there is a reputable / research-backed source that can show which industries are most competitive for search engine optimization. In particularly, I'd be interested in reports / research related to the residential real estate industry, which I believe based on anecdotal experience to be extremely competitive.

I set my client up with an unfiltered view in Google Analytics. This is the one with historical data going back for years, so I don't want to do anything that will affect this view. Recently, the website moved from HTTP to HTTPS. There's a setting for the property that will allow me to change the property name to https://EXAMPLE.com and change the default URL to https://EXAMPLE.com. Questions:

1. If I change the property name and the default URL, will this somehow affect my unfiltered view in a way that I'll lose historical data or data moving forward?

2. I have heard that changing the default URL to HTTPS will help me avoid a common problem others have experienced (where they lose the referrer in Google Analytics and a bunch of their sessions go to direct / other). Is this true?

Frequently in Moz, I see that the keywords that use "KEYWORD LOCATION " have higher volume than "LOCATION KEYWORD." For example, "chinese food Austin" is 201-500, while "Austin chinese food" is 11-50. I'm interested in your experiences targeting one variation of this type of keyword over the other. Are you seeing that using the exact match matters? Even if the order of K+L versus L+K does matter, do you find that near matches, like "chinese food in Austin", work just as well? Concrete examples of performance would be fantastic.

We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences:

The Muse...
• Lists Experience Requirements
• Uses HTML in the description with

tags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for Organization

When you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com".

What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?

I love the professional passion, Verónica and Paul!

Verónica, Paul's response was more specific to my question about Google Analytics, but I appreciate you bringing up related issues with Google Search Console.

Thanks for your response. I had come across that link as well, but as you pointed out, the content is over a decade old, and, unfortunately, the link to the thread is also not working. Still on the lookout for a fresh source if one exists!

Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different.

1. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4?

2. Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available?

3. If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them?

At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following:

• all site visits
• all organic visits
• organic visits as a percentage of all site visits
• organic visits that led to a specific goal completion
• organic visits that led to any goal completion

Thanks in advance for your help!