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Hi there, thanks so much thats such a helpful answer. I just searched for 'keyword cannibalisation' and understand now. I'm so pleased I didn't target everything at the same keywords! Thanks again

Hi everyone.

I am an interior designer and I'm looking to boost my rankings locally for my target keywords (eg: Interior designer in Cheltenham) and I'm wondering about whether my blog posts should all be planned out with this (and other similar, location based) keywords in mind. For example, should I always make my target keyword for each blog post something related to 'interior design in xxx' or should I look for other keywords just related to my field? Eg: interior design tips, furniture guides, paint colour advice etc, just because it is related?

As an example, I am planning a blog post to go on my website which will be about a trip I'm taking to Copenhagen. Could my keyword therefore just be something like 'interior design', and this would be okay?

Thanks for reading!

Lauren