Does it hurt SEO to build landing pages in HubSpot instead of directly in Word Press?
-
Our team's website is built in Word Press, but we use Hub Spot as our CRM.
We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.
-
Building landing pages in HubSpot can be a convenient option if you're already using it as your CRM. However, it's important to consider the potential impact on your SEO efforts. Here are some points to consider when deciding between building landing pages in HubSpot or WordPress:
Flexibility and customization: WordPress is a highly customizable platform that allows you to have full control over your website's design, structure, and SEO elements. With the wide range of plugins and themes available, you can optimize your landing pages for SEO and customize them to meet your specific needs. HubSpot's landing pages may have limitations in terms of design and customization compared to WordPress.
SEO optimization capabilities: WordPress offers numerous SEO plugins, such as Yoast SEO or All in One SEO Pack, which provide comprehensive optimization tools. These plugins allow you to optimize meta tags, headings, URLs, sitemaps, and more. While HubSpot does offer SEO features, it may not have the same level of flexibility and functionality as dedicated WordPress plugins.
Website performance: WordPress has a vast number of plugins and themes available, which can sometimes impact website performance if not optimized properly. On the other hand, HubSpot's landing pages are hosted on their platform, which ensures fast loading times and reliability. This could potentially benefit your SEO efforts as page speed is a ranking factor. However, with proper optimization, WordPress websites can also achieve excellent performance.
Integration with CRM: Since you're already using HubSpot as your CRM, building landing pages in HubSpot may offer tighter integration and data synchronization between your landing pages and CRM system. This can be advantageous for lead tracking, nurturing, and overall marketing automation efforts. However, if you're using WordPress, you can still integrate it with HubSpot or other CRM systems using plugins and API integrations.
Content management: WordPress is primarily known as a content management system (CMS), providing robust features for managing and organizing your website's content. If your landing pages require frequent content updates or if you have complex content management needs, WordPress might be a more suitable choice. HubSpot's content management capabilities are focused on marketing automation, so it may not be as robust for content-heavy websites
-
Building landing pages in HubSpot should not negatively impact your SEO efforts. In fact, HubSpot's landing page builder is designed to be SEO-friendly and includes features like custom meta descriptions, canonical URLs, and responsive design that can help improve your rankings. However, if you already have an established SEO strategy and infrastructure in WordPress, it may be beneficial to continue building landing pages there to maintain consistency and avoid any potential disruptions to your SEO efforts. Ultimately, the decision should depend on your specific needs and resources.
-
That makes sense- we definitely are not ranking higher than Hubspot.
I've installed the Elementor plug in to WP so it's easier to build and navigate.
Thank you!
-
Well building them in any platform having your domain is good. What you do on hubspots domain is hubspots SEO.
Unless you have a higher domain authority than hubspot, build it on WP
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change SEO focus from homepage to other page on the domain
Hi, we are (were) ranking top 5 with gietvloer-wand.nl by focussing the homepage for a certain keyword. We're trying to change to focus from the homepage to /gietvloeren with more content / information. How to go about this? how to tell Google that /gietvloeren is more relevant / important then than the homepage? Or any experiences how long it will take for Google to see that the page has more information than the homepage? It's a test and any experiences you can share would be great. Thanks!
On-Page Optimization | | Heers0 -
SEO Moz Says I have Multiple Page Title Elements
I am getting this recommendation from page grader. I recently added Yoast to my site. Can you confirm that I really have multiple title tags because my seo guy says it is fine and it is just a problem with the crawl. I think I see it on line 18 and line 125 am I correct? urbanforestprofessionals.com
On-Page Optimization | | lehcherry0 -
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
View all Page for Product Overview Pages
Hi everybody! We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once. This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
On-Page Optimization | | zeepartner
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves). I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages? Thanks for your thoughts on this!0 -
Best practice for introducing new landing page to my site?
I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy. Example: My homepage targets “Adelaide Cars” I also want to target “Melbourne Cars” which I would do via a targeted landing page. How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction. If I was to just create the page, it would not make sense to have it in the main navigation. Same goes from various industry type terms. Eg. pest control and exterminator. How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.
On-Page Optimization | | letgo3450 -
Why a page with an On Page A grade has a less good rank than a page with a F grade?
Why a page with an On Page A grade is ranked 17 in Google when the home page with a F grade is ranked 9 ? Thanks
On-Page Optimization | | Amadeus_eBC0 -
Detecting SE traffic on a landing page
Hi all, I am trying to optimize our landing pages in order to getting new visitors to make an action instead of leaving. But in order to so, I need to be able to identify when a user comes from a Google search and when a user does not. Can anyone help me? The site is written in PHP. Best regards, Rasmus
On-Page Optimization | | rasmusbang0 -
Does the homepage of GetSatisfaction have very good on-page SEO? please give some critique
Hi Mozzerz, If you have done successful on-page SEO optimization in the past, this may be easy for you to analyze quickly. (especially if you have some tools to help you compare things like keywords vs code weight etc) Does the homepage of www.GetSatisfaction.com constitute a well done on-page SEO? Could you please critique the homepage's SEO value and say why it is very good or why it is OK, or why it is bad.
On-Page Optimization | | limens0