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Chat GPT can help you a lot, but only if you write prompts properly and edit the article manually. Put some effort into instructing this tool in detail, depending on the writing style you want to get as a result. Still, there's a big chance the paragraphs will be starting with the same-pattern sentences and this is something you'll want to pay attention to. You can also use for example Grammarly to check for plagiarism or tools like Originality AI (although this one sometimes detects high-score AI content for articles written with no help of Chat GPT or other AI tools).

Hello!
ChatGPT is a powerful tool that can be used for different steps of the SEO process. I wrote an article that explains three different ways to use ChatGPT, their benefit, and their impact on the positioning of your web page. If you want to read it this is the link https://digital.hec.ca/en/blog/chatgpt-for-seo/

@Katie231 Hey Katie! Would love to chat if you're still needing help creating articles. Although we don't use ChatGPT I know you'd be happy with the results especially if you're looking for help with rankings. I'm with BASE Search Marketing.

Hello,

As part of my digital marketing course, I wrote an article about the impact of ChatGPT in the world of digital marketing with the benefits and different issues that can happen. I hope you enjoy this article. Have a good read!

https://digital.hec.ca/blog/digital-marketing-using-chatgpt/

Regarding the issue of duplicate content, using Chat GPT to generate articles can potentially result in content that is similar to what is already available online. Therefore, it is essential to ensure that the articles generated using Chat GPT are original and add value to your website visitors. One way to achieve this is by editing the articles produced by Chat GPT to reflect your unique brand voice and tone.

Overall, using Chat GPT to generate content can be a useful tool for SEO purposes, but it should be used as a starting point for your content creation rather than a complete solution. Ultimately, the content on your website needs to be original, high-quality, and relevant to your target audience to improve your search engine rankings.

@Katie231 Here's Google's official take on the subject:

https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

TL;DR: Spam is spam. Useful content is useful content. Doesn't matter how it was written.

When I use AI to help generate content (I happen to like Longshot.AI), I also use their built-in duplicate content checker. Sometimes it finds duplicate passages which I rewrite and improve upon.

Because Longshot cites sources, I may also quote the source and link it, if the point is made well and it would be appropriate to credit, rather than riff.

Copyscape is a very cheap and easy way to ensure you aren't accidentally plagiarizing, especially if many of the words were added to your content by AI.

Most important to all of this that I have realized the more I use AI as a tool, my own bar for high quality work has gone UP. It's so easy to get to a very basic article now that I find I'm more likely to expand on ideas and bring in more sources. Efficiency is no doubt improved, but I do err on the side of higher quality, which is not a bad problem.

Yes the content that Chat GPT creates is unique and you don't have to worry about duplicate content. In fact that's how we use it nowadays on Pana Marketing. But make Sure you produce a human based content regularly. Because Chat GPT just make a new content from all previous data that has collected. So for having a great and new content, you need creativity and that's why you should create content yourself.

Hello @Katie231 I would suggest that you create the content on your own.

In case you still want to go ahead with the AI Content, it will do but I would suggest that someone personally optimizes that content and even mention that the content is AI written but checked by a human expert so that E-E-A-T criteria is satisfied.

Google doesn't have a specific policy on using AI-generated content like ChatGPT for SEO purposes. However, Google's guidelines emphasize providing users with original, high-quality, and valuable content. It constantly adapts, so upcoming updates may include something about AI-generated texts. Remember that such tools don't create new information but rely on already crawled content. That's why it's a helping hand for extracting ideas. You should write unique and innovative posts based on real-life experience.