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I have got an interesting situation where I have a client who wants to merge two ccTLD's into one. They currently have .fi and .com and they want to merge both sites to .com

.fi is for finland and .com for USA.

They want to merge the sites and the original plan was to use subfolders for each country and pair with hreflang.

However the team now wants to merge both sites with NO subfolders differentiating between finland or the US.

My understanding of International SEO that this is the most opposite from best practices, but is there any specific reasons why they wouldn't want to do this?

I'm struggling to find any specific reasons that I can cite to the client that would argue why we should at least do a subfolder or some sort of international seo strategy.

Hi everyone!

One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc.

We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com).

The hreflang for the site has the .com US version of the site as the canonical.

So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity?

Would love some thoughts/guidance on what others think.

I have got an interesting situation where I have a client who wants to merge two ccTLD's into one. They currently have .fi and .com and they want to merge both sites to .com

.fi is for finland and .com for USA.

They want to merge the sites and the original plan was to use subfolders for each country and pair with hreflang.

However the team now wants to merge both sites with NO subfolders differentiating between finland or the US.

My understanding of International SEO that this is the most opposite from best practices, but is there any specific reasons why they wouldn't want to do this?

I'm struggling to find any specific reasons that I can cite to the client that would argue why we should at least do a subfolder or some sort of international seo strategy.