With only 3% of the Internet accessible, we have an urgent problem on a big scale. There are a number of reasons why, despite the growing awareness of digital accessibility, expectations of inclusivity, and renewed efforts by the government, we are still lagging behind. Alisa walks you through three of them.
Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it.
All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those myths, and show you why web accessibility isn’t just a moral obligation — it’s also a legal one.
![An Introduction to Accessibility and SEO [Series Part 1]](png/whiteboard-friday-27dcaca_2021-03-12-034253d957.png)
Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us to the idea of optimizing not just for some of our audience, but all of our audience.
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Your FAQ page is the key to providing your customers and search engines with all the answers they might need about your brand. Here are some tips to make sure yours is helping — not hurting — your traffic and rankings.
With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing.
There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set out to test these ourselves, and this is where biometric technology comes into play.
With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.
When it came time for a redesign to our long-outdated Help Hub, we made some big changes that both improve the experience for searchers and help our support content show up in the SERPs.
Controlling and improving the flow of your page content can actually help your SEO. In today's Whiteboard Friday, we cover the questions and goals you need to hit the bullseye on this process.
Voice is the next interface in computing. As a marketer, can you afford to sit and wait until it disrupts your industry, or should you take action? This guide tells you how.
This week we're chatting about pop-ups, overlays, modals, interstitials, etc. They have specific kinds of interactions with SEO. In addition to Google's guidelines around them, they also change how people interact with your site, which can adversely or positively affect you accomplishing your goals, SEO and otherwise.
There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.
If your brand hasn't adopted a mobile-friendly mindset, it's likely you're falling behind the competition.