AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and often laughable ones. But is it useful in a marketing context? We decided to find out, and our valiant SEO robot, Roger, was volunteered to be our first test subject.
Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics.
This week we're chatting about pop-ups, overlays, modals, interstitials, etc. They have specific kinds of interactions with SEO. In addition to Google's guidelines around them, they also change how people interact with your site, which can adversely or positively affect you accomplishing your goals, SEO and otherwise.
Asking the right SEO questions before you build a site sets you up for success later on. Check out the most important considerations to make before going all-in with a new website.
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Is your brand using images strategically, as a tool that moves the needle for traffic, engagement and conversions?
Despite rumors to the contrary, user experience and SEO are joined at the hip, not polar opposites, as many erroneously assume.
Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.
Creating a mobile-friendly website can have a dramatic impact on your brand's bottom line, increasing conversions and overall revenue in the process.
Have you made image optimization a priority for your website? If not, there's no time like the present.
"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.
Usability is not for the faint of heart, but the insight gleaned from the endeavor can better connect your brand to its core audience in ways you likely never imagined.
If you're serious about creating the best user experience possible for your website's visitors, a few Bootstrap basics can help greatly.
Thinking about leveling up your content development? Richard Baxter shares the most valuable lessons he's learned along the way.
Most of the time, we're building content that communicates: ideas, stories, news and guidance – you get the idea. But what about when content needs a little extra punch to grab your user's attention? Richard Baxter explains.