![How to Create an SEO Strategy [Plus Free Tools & Templates]](png/advanced-seocc3f.png)
How to Create an SEO Strategy [Plus Free Tools & Templates]
Moz’s new SEO Director shares his process for implementing data-driven, actionable SEO strategies for companies big and small.
SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Most Recent Articles on SEO Basics
Identify Featured Snippet Opportunities – Next Level
Let’s take a look at how Moz Pro can help with identifying opportunities to gain (or steal) featured snippets within your existing toolkit.
The Fundamentals of Crawling for SEO – Whiteboard Friday
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity.
5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
In today’s episode of Whiteboard Friday, Petra takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
SEO Recap: PageRank
Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Today’s topic: PageRank.
The 7-Day Quick Start Guide to SEO + Cheat Sheet
We're excited to launch the Quick Start Guide to SEO, which includes seven days of actions to check the SEO health of your site while putting you on the path of sustained improvement. If you want something even more compact, we also created the SEO Quick Start Guide Cheat Sheet.
The Top 5 Soft Skills SEOs Should Develop
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career.
A Guide to Franchise SEO
The more locations your particular business has, the bigger a challenge SEO presents, as there are many contextual and technical considerations to take into account. Chris shares the strategy he and his team use when a business needs franchise SEO.
How to Perform a Basic Local Business Competitive Audit (Updated for 2022)
Are you outranked in Google's Local Pack? Then it's high time for a competitive business audit. Use this example analysis and downloadable spreadsheet to analyze the strengths and weaknesses of multiple businesses and devise a plan to win.
How to Learn SEO
Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you!
How to Prep Your SEO Strategy for a New Website
Your SEO strategy should be one of the primary considerations before you even start your website. Instead of fighting to make your website SEO-ready later on, start with this holistic SEO checklist for new websites and save yourself valuable time and resources
Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach
Leveraging SEO can benefit your entire marketing department’s performance. Understand how SEO relates to other marketing channels, and learn about the impact it can have on your organization.
Best of Whiteboard Friday 2021: How to Explain Domain Authority to a Non-SEO
Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina — walks through how to get your message across successfully.
![Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]](jpg/5a668125674408.85116611_2021-03-30-2258350789.jpg)
Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]
As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency's additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients.