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@Tom-Capper (My mistake, I got too excited - latest I've seen is 2 weeks out.)
You can skip that step, as many do - if that's not working for you, I recommend contacting CS 
I'm expecting something to roll out this week or next.
Just to reiterate what's written elsewhere - the vast majority of our tool does not leverage GA data, and many of our customers choose not to integrate it (or use another analytics platform).
That said, I'm expecting something to roll out this week or next.
You don't even need to have GA at all for us to track a site - many sites use other platforms after all.
If you had issues skipping that step in setup, contact our help team and they should be able to sort it for you.
Latest I've heard is that our integration will be updated to support GA4 some time next month.
I should emphasise though, depending what you are evaluating Moz against - most of our peers don't support analytics integration at all. It's not a core functionality, more something that can be used to augment certain reports.
We're aiming to launch before the changeover, I can't say much more than that right now.
In the meantime, can you tell me how you're using GA data in reports/audits, and maybe I can help? GA data is used very little in Moz, so it may be that there are alternative ways for you to get the same information.
Of course if you're just using Moz to report GA data, then we can't replicate that until the integration is complete - although, if I'm honest, it's probably better to present that data directly or in a free but purpose-built tool like Looker Studio than via an SEO tool.
I think you are saying that you posted on this forum, with a post containing a backlink, and were banned.
External links from Moz forum posts are tagged as <nofollow ugc>, and in any case the purpose of this forum is not to advertise your services - it is to discuss SEO problems, news, and tactics.
@Mike_Sobol said in Is it a good idea to publish a list of players in my industry, including competitors?:
If the "Big Industry List" I want to build is a useful website section that gets found, even if the traffic is unlikely to be my buyers in that moment, can that improve my SEO?
Yes, potentially. If it does well and users are seeking it out, that sends certain signals to Google. As would brand recognition and external links from said users. But, the page does have to do very well to achieve those things.
@Mike_Sobol said in Is it a good idea to publish a list of players in my industry, including competitors?:
Or do those content pages need external inbound links in order to be valuable for SEO because it would raise our DA?
Not necessarily, although popular resources tend to generate external links organically.
"I'm not sure what my actual urls should look like and what the canonical should be set to." - Your "actual" URLs and your canonicals should both be the #! version. In your example, I'm guessing that'd be "http:app.tikimaster.com#!v=1", as opposed to "http:app.tikimaster.com?escaped_fragment=v=1". The canonicals (and other directives) need to be placed on the ?escaped_fragment= version, because that's the only version Google will crawl.
"how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information." - You need to ensure that the ?escaped_fragment= version of the page contains the appropriate meta tags. Your sitemap and webmaster tools submissions should use the #! versions.
This is a good resource to get started: http://seogadget.com/javascript-framework-seo/
In some ways, aiming for a specific DA is probably not the right approach. DA is a useful metrc for predicting how well a site might rank against another, all things being equal, but there's a lot of nuance to what might help you succeed for a given query.
That said, for newer sites, some links are certainly helpful. There's no one way to go about it.
I'd suggest for a new blog, start by producing some resources you feel others might find useful, entertaining, or otherwise remarkable. Then, find ways to get these in front of people who might consider linking to you from their own sites - perhaps share the resources with your social media followers, email journalists from relevant publications, or engage with platforms like Reddit or forums.
It may be that one version (www or non-www) has more historical links. You say your PageRank for both is the same, but how are you checking that? Google's public PageRank has not been updated in a decade or so.
Either way, I'd generally say that if you pick one version and stick to it (redirect the other, e.g. so every non-www. URL points to its www. equivalent), you should maintain all rankings. There is a theoretical advantage to picking the version with more links, but in my experience in practice this type of migration tends to be smooth.
I think you are saying that you posted on this forum, with a post containing a backlink, and were banned.
External links from Moz forum posts are tagged as <nofollow ugc>, and in any case the purpose of this forum is not to advertise your services - it is to discuss SEO problems, news, and tactics.
Hi Nwx
We're aware of the deadline of course, and aiming our efforts accordingly.
It's always a balance in terms of getting something out early vs adding new functionality at the same time.
@annegretwidmer Hi Kasey
In short, probably not.
Long titles and URLs are not ideal, but they're not the kind of really egregious error that might cause Google to see a site as toxic or very low quality overall. Missing meta descriptions are also possibly a missed opportunity, but not a serious threat.
That said, these issues might be symptomatic of a general excess of unmoderated or poorly maintained pages, which would be a more notable cause for concern.
Tom
That's a nice site, and those are beautiful cars!
Two main ideas come to mind for me looking at this page - and they're both ideas, not recommendations. You should test, cautiously.
The first is that your sitewide navigation is fairly light. You say this is one of your most popular pages, but there is no sitewide link. Perhaps a small drop-down top-nav would help?
The second is that this page seems to muddle intents - it's a commercial page, sellng E-type tyres. But it also contains a wealth of information, written in verbose prose. Above the fold on my laptop, I can't even see that it's possible to browse tyres on this page. Whilst I understand the need to have some copy and information on commercial pages so they don't end up too thin, perhaps you could consider splitting it out - on the commercial page, feature the most specific and pertinent information to a buyer, in easily digested form. On a separate "E-type tyre buying guide" page, feature the more elaborate information. As I say - just an idea.
I also notice what I think is an attempt to occasionally use American spellings (tire) - I think Google sees through this kind of thing these days, and your buyers will expect to see a consistent spelling.
Hi
I wouldn't reccommend going through one by one.
Instead, look for patterns that you can fix at scale. For example, many of these titles contain the repetition "Quality Shoes Online | Quality Shoes Online".
See if you can find what in your CMS is adding these, and turn it off
Latest I've heard is that our integration will be updated to support GA4 some time next month.
I should emphasise though, depending what you are evaluating Moz against - most of our peers don't support analytics integration at all. It's not a core functionality, more something that can be used to augment certain reports.
@davidboh Then one has to assume it's relevance, or some issue with the first page. As I say, unfortunately hard to speculate without specifics, sorry
4/21/2023
In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats.
3/29/2023
Tom compares Google Bard and the New Bing, and shares his first impressions of both AI integrations.
2/1/2023
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work?
1/20/2023
Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday.
1/17/2023
This post is not about the health of Google search as a product, or about the implications of improving AI products for your SEO strategy right now. (Although, I know of at least one post for this blog being written on that topic!) Instead, this post is about which of these threats, if any, actually stand a chance of unseating Google’s dominance.
12/20/2022
Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Today’s topic: PageRank.
11/21/2022
Google algorithm updates seem to come in two main flavors. There are very specific updates, like the Page Experience Update, which tend to be announced well in advance, provide detailed information on how the ranking factor will work, and eventually arrive as a slight anti-climax. This post is about the other flavor: the updates announced when they're happening or have already happened with vague guidance. The kind that can have cataclysmic results for affected sites.
10/28/2022
In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.
9/5/2022
In this post, Tom expands on one of the points from his recent MozCon talk: that a lot of time spent on keyword research is wasted. He’ll go over the three main ways SEOs turn what should be an involved piece of strategic thinking into an overly time-consuming routine, along with what to focus on instead.
6/7/2022
Google has suggested for a while now that bad links won’t have a negative impact on your site. Instead, the algorithm will supposedly be smart enough to withhold any positive benefit from such a link. Tom responds by discussing the benefits of tracking a metric like Spam Score.
5/13/2022
SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today's Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis.
2/18/2022
The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals.
1/18/2022
Today, we’re announcing the full launch of Performance Metrics, including a host of new features and improvements based on the feedback we’ve received from early adopters, as well as our own experts and data.
11/8/2021
Do links or brand authority truly correlate with ranking on the SERPs? This study of the first 20 organic results for every MozCast keyword suggests that yes, they do, but with some important considerations.
10/19/2021
Are Core Web Vitals correlated with rankings? If so, is that any more true than it was before the Page Experience Update? In the third and final post of this series, we’ll see what the data tells us about the relationship between CWV metrics and organic ranking performance.
10/12/2021
In the second post of his CWV series, Tom discusses a critical issue he believes may have undermined Google’s ability to introduce Page Experience as a major ranking factor: flimsy metrics.
10/7/2021
Tom shares some surprising data we’ve surfaced at Moz suggesting that, contrary to popular SEO belief, right now is the best time in years to be an outsider in SEO.
10/5/2021
In part one of a new series on Core Web Vitals, Tom explores what has gone wrong with Google's new metrics, where we stand now, and why you still need to care.
9/24/2021
Google has a finite amount of time it's willing to spend crawling your site, so if you’re having issues with indexation, you might want to look into your crawl budget.
9/17/2021
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
8/25/2021
Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?
8/20/2021
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
4/28/2021
It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.
4/20/2021
Moz’s new Performance Metrics features allow you to check Core Web Vitals and other page performance metrics for any page, thousands of URLs at a time.
2/1/2021 After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version.
11/13/2020 Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.
3/13/2019 Why well-known brands run into SEO difficulties and 5 recommended tactics to help remedy them.
8/17/2018 Whether or not you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Tom Capper shares a 4-point process for determining whether local pages are right for you in this week's Whiteboard Friday.
5/28/2018 Ad blockers, filters, and misplaced code can make for botched data in your analytics setup. How can you identify what's missing and estimate the impact on your traffic?
12/7/2017 Misinterpreted data can mislead even the best of us. Check out these four data analysis pitfalls common to digital marketing and some keen tips on how to think critically and avoid them.
8/14/2017 What do you do when you've hit the ranking ceiling? It's important to continue to grow your site traffic, but it can feel like a dead end once you're already at #1. Tom Capper shares some tactics for growing your audience beyond those awesome rankings.
4/25/2017 Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?
3/13/2017
Is branded search volume as important as link metrics when it comes to ranking? Check out the results of this correlations study and explore how these factors might influence the SERPs.
11/21/2016 If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
7/18/2016 Don't let data sampling lead you astray. Learn when sampling happens in GA, how accurate it is, and what you can do about it.
6/1/2015 In this post I'll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.
11/10/2014 Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being easy to fix.
6/30/2014 Learn how to track four of the most valuable customer loyalty metrics using nothing but your wits and Google Analytics.
3/10/2014 Attribution modeling in Google Analytics is potentially very powerful in the results it can give us, yet few people use it well. This post shows you how to get started with the data you already have.