Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of marketing agency AS Marketing. She leads a team of multi-language SEO experts who develop holistic international marketing strategies for global companies.
Both SEO and PPC are used for a common goal — search engine marketing — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using SEO and PPC together can unlock significant opportunities for your brand, so let’s dig in!
By expanding the ways you talk about your product, you attract more users, which in turn scales your SEO strategy by giving you more relevant keywords to rank for. Let’s find out how using synonyms in your product-led SEO strategy can slingshot your growth forward.
Your SEO strategy should be one of the primary considerations before you even start your website. Instead of fighting to make your website SEO-ready later on, start with this holistic SEO checklist for new websites and save yourself valuable time and resources
For those in the B2B world, you’ve probably heard B2B referred to as “Boring 2 Boring.” It’s time to end that perception and spice things up a bit by exploring marketing storytelling techniques that can take your B2B marketing strategy to the next level.
To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.
For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.
Looks like your connection to Moz was lost, please wait while we try to reconnect.