Online Advertising

The New Best Practices for Native Advertising on Editorial Sites
Megan Morreale
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The New Best Practices for Native Advertising on Editorial Sites

Online Advertising | Marketing Psychology | Marketing Industry

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

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What You Need to Know about Google’s New Online Product Inventory Update Feed
Meghdip Pancholi
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What You Need to Know about Google’s New Online Product Inventory Update Feed

Paid Search Marketing (PPC) | E-Commerce SEO | Online Advertising

Most of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online pr...

Click-Through Rate Isn't Everything: 8 Ways to Improve Your Online Display Ads
Rebecca Maynes
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Click-Through Rate Isn't Everything: 8 Ways to Improve Your Online Display Ads

Online Advertising

If someone is browsing the web and sees an ad, can it influence a purchase decision? Are searchers more responsive to display ads at different stages in the buying cycle? What actions do people take after seeing an ad that captures their interest? Mediative recently conducted and released a research study that looks at how display ads can drive purchase behaviour, ultimately wanting to know how indicative of purchase behaviour a click on an ad was, and if clicks on display ads even matter anymore when it comes to driving purchase behaviour and measuring campaign success.