E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
By leaving JavaScript unoptimized, you risk your content not getting crawled and indexed by Google. And in the e-commerce industry, that translates to losing significant revenue, because products are impossible to find via search engines. In this article, Justyna demonstrates how to avoid some of the most common mistakes e-commerce sites make when implementing JavaScript.
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. That’s because unique content is hard to come by when every location does or sells the same thing. Read on for ways to determine whether you’re offering unique value for your location pages, and how to make them better.
There are plenty of impressive tactics or metrics that aren't often discussed, not necessarily because they aren't important, but because it's easy to get locked into the rhythm of reporting on traffic and sales. With that in mind, let's look into some areas we can optimize and exploit to improve our e-commerce websites' organic performance.
![Shopify SEO: The Guide to Optimizing Shopify [Updated for 2023]](https://moz.com/images/blog/banners/ecommerce-65463a3_2021-03-25-050708.jpg?w=1280&auto=compress%2Cformat&fit=crop&dm=1616648828&s=adc89a990a8f5bffc1124e4b5c1bf4e4)
Shopify is an increasingly popular platform for e-commerce sites, but it's not fully SEO-friendly out of the box. What's the best way to optimize your Shopify experience for SEO?
Complete courses to master SEO basics
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Win rankings and traffic from your competition
Prep your local business to be both popular and profitable in the 2021 holiday shopping season by answering six types of scenario-specific customer questions, and strategizing where to publicize the answers.
If you’re an SEO in the e-commerce space, it’s important to learn how to work with Magento. Today, Chris walks you through seven areas for SEO adjustments that are unique to the Magento platform.
Signs are emerging that we’re on the verge of the next online sales phase: video. Let's deconstruct what’s happening on QVC, and how and why you may need to learn to apply it as an SEO, local SEO, or business owner — sooner than you think.
It’s easy to make mistakes, overlook updates, and miss out on opportunities when marketing a business without physical locations. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates.
Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. Local SEO expert Miriam Ellis shares eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year.
Shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly.
Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. While initial implementation may have been a scramble for the state of emergency, we’re getting to the place where it’s time to talk long-term plans.
Supply chains are under strain for many brands selling online. How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, how can you be sure you're getting your fair share of that online retail pie? This post is designed to help you answer precisely these questions.
Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.
E-commerce sites face a unique situation in the current crisis: items that are going in and out of stock rapidly. How do you deal with temporarily out-of-stock items and still maintain search rankings?