The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity.
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.
AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and often laughable ones. But is it useful in a marketing context? We decided to find out, and our valiant SEO robot, Roger, was volunteered to be our first test subject.
As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their career.
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Win rankings and traffic from your competition
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, but in a commercial context, it’s the “shelfie” that’s coming to the fore as a signal to both customers and search engines of what to expect on your premises.
Thanks to our MozCast research project, we have daily algorithm flux data going back to 2014. What can we learn from nine years of Google rankings data, and how can it help us prepare for the future?
This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency.
If you haven’t yet set up GA4 yet, or are on the fence, now is the time to take a look at what else is out there and how the landscape has changed.
Estimating brand reach is indeed possible. Doing it right demands nuance and a bit of tenacity in your approach, but the rewards are worth it.
In today’s episode of Whiteboard Friday, Petra takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.
People change jobs, move teams, and shift responsibilities all the time and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a new position, or expanding your responsibilities, ensuring that your Moz Pro subscription is set up correctly for your specific needs should be at the top of your to-do list.
According to 3M research, visual aids improve learning by 400% and humans process visual media 60,000 times faster than text. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an emotional connection. But we’re at a funny moment in time with image content, because we could be on the verge of inundation. Miriam looks at this phenomenon with you today and considers how the local businesses you market can stand out in an increasingly-illustrated world.
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MozCon is making a return to Seattle August 7 & 8, 2023. You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact.