Almost all SEO begins with keyword research. Understanding what people are searching for, and how many people are searching, helps to form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword intent, competitive analysis, and even internationalization.
Below, you’ll find the latest Moz posts on keyword research. We’ve also included links to a few of our top keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
The One-Hour Guide to SEO: Keyword Research - Whiteboard Friday : Here, SEO wizard Rand Fishkin gets you started with keyword research in about 10 minutes.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Evolving Keyword Research to Match Your Buyer's Journey : Not all keywords are the same. The keywords you choose should depend on where your customers are in their buying cycle.
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.
In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investigate it on your own website, and how to solve any potential issues your site may have.
Focusing on your audience and using keyword data to your advantage will make for much more successful campaigns than if you were to focus on the typical desirable keywords. With that, we are so excited to announce the launch of our brand-new Keyword Research Certification from Moz Academy.
In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.
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A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her team at Boom have used across different types of sites, along with some insights into the results they have achieved.
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In today’s episode, Robin walks you through a good strategy for this all-important estimative work.
When you have a list of keywords, it’s often tricky to know where you could potentially rank, what levels of traffic you can earn, and how this relates to conversions and revenue. To help, Dave walks you through Aira’s new Keyword Opportunity Estimation Google Sheet, which tries to answer these questions.
In this post, Tom expands on one of the points from his recent MozCon talk: that a lot of time spent on keyword research is wasted. He’ll go over the three main ways SEOs turn what should be an involved piece of strategic thinking into an overly time-consuming routine, along with what to focus on instead.
When the team at Brafton discovered they were being unseated in the SERPs for some commercial keywords by directories, they dug into the data to find out why and how it was happening.
In this blog, Dan shows you why you should do a keyword research working session with your clients to tap into their expert industry knowledge, and how these sessions helped his team deliver organic traffic growth for one of their new clients with low Domain Authority.
![How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]](png/search-engines-5511dd3_2021-04-16-00121043f4.png)
Both SEO and PPC are used for a common goal — search engine marketing — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using SEO and PPC together can unlock significant opportunities for your brand, so let’s dig in!
For years, SEOs have been using Google Autocomplete (aka Google Suggest) as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own.
Competitive SERP analysis is based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Dr. Pete walks you through a solution: aspirational analysis.
By expanding the ways you talk about your product, you attract more users, which in turn scales your SEO strategy by giving you more relevant keywords to rank for. Let’s find out how using synonyms in your product-led SEO strategy can slingshot your growth forward.