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Hi, I manage this WordPress website http://www.the-fireplace-company.co.uk I've been looking for ways to improve the product template and have come up with the following http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/ - you can see how this compares to the old template http://www.the-fireplace-company.co.uk/product/the-burlington-fireplace/ Basically I've moved the description copy for the product from the main body to an alternative field and disabled the reviews tab below the product images to give a more compact feel and better use of the space available in my humble opinion! The client approves too. However I was just about the change all the other products to match this one - but suddenly thought is is wise to move all text out of the main body just to improve the look? I wondered what impact this might have on search. Any pointers would be welcomed. One course of action might be to find a new theme that's just a little more accommodating! Or to develop this theme further to ensure the main body copy is displayed where I want it to be? Regards to the Moz community - thanks for reading. Nathan

Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.

My website structure www.example.com (wordpress installation number 1)
www.example.com/forum/ (vbulletin installtion)
www.example.com/shop/ (wordpress installation number 2) Each of these individual pages contains a fresh wordpress/vbulletin installation with their individual admin control panel. Am i doing this website entirely wrong? Is my website considered as a single website or does Google classify it as 3 different websites? My Ranking page is, www.example.com, and by blog post is www.example.com/forum/blog. When i do a link within my blog entry to my main ranking page, does it count as external or internal link?

Hi there, I'm trying to decide which theme to use. My main concern is if the theme has been built using a stable framework to ensure plugin compatibility for SEO. Also a general question, does the homepage need to have a certain amount of text content for SEO, or can other pages be SEO optimised with text / keyword? Some of the nicer themes seem to have a sparce text to image ratio on the homepage. I quite like this as an initial 'welcome' but worry this isn't great for SEO. Any suggested themes / advice will be welcome. Thanks

Hi all, just had a quick question about google results. I help run a sports forum and currently all our topics as seen as "Forum Name • Topic Title". I think that links to topics would appear much more user friendly if I switched the naming to "Topic Title • Forum Name". My question is, would this change affect previous links in any negative way or will google simply update past topics with the new naming convention? Thank in advance.