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@0eup-ombitao yes ae is stronger than .com if it is regional oriented website

@melissabrown I think it's up to the natives which domain extension they prefer. Personally, a country where English is not the main language: I still prefer .COM.

Great question! Country code top level domains are the single strongest way to show search engines and users that site content is specifically targeted to a certain country or region! So, if you are targeting potential customers in the UAE, and know that you will continue to focus on this country, using the .ae TLD is a great way to do that! It will signal to Google that your website's content is highly relevant to an audience in this country. Here's a great resource on country code top level domains.

However, there are some initial challenges with changing a domain name, especially if you've already built up an audience and backlinks. You may initially see a drop in rankings and traffic, but this is usually temporary. If you do plan on changing the TLD, I would recommend doing this sooner than later! Here's a great guide on how to properly move domains.

Hope this helps!

@0eup-ombitao TLD - Top level domain is to help sites e.g. you might find you go to a .co.uk for UK sites etc. its not essential to ranks though, if lots of links are related to the source material you'll find you can rank regardless. The biggest reason I would swap is your users, are they used to going to .com domains or .ae domains which do they trust more? Just remember Google wants to give users what it thinks is the best result for a search not which TLD is most related to the country