Should I keep my existing site or start new?
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I have a website with less than 3K visits a year. Only customers with an Account with me who have login credentials can see my product pricing and make a purchase onsite; therefore, indexing/page ranking is not a concern for me.
My agency suggests that my product catalog be corrected to a parent/child relationship. Currently, each product variation has its own SKU and PDP. As a result, product findability: Site Search, Categorization, and Facets are a mess.
Is there any way I can keep my current URL (branding purposes)? I thought we could delete all pages (PLPs & PDPs) and create all new and enforce 301 redirects.
Thoughts?
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Yes, you can keep your current URL for branding purposes and still improve your product catalog's organization. It sounds like your agency is recommending that you implement a parent/child relationship for your product catalog to improve the findability of your products. This is a common approach for eCommerce websites that have a large number of variations for each product.
If you choose to implement this approach, you will need to make changes to your website's information architecture, including your site search, categorization, and facets. You may also need to update your product pages to reflect the new structure of your catalog.
Regarding your question about deleting all pages and creating new ones with 301 redirects, this is possible, but it can be risky. If you do not set up the redirects correctly, you could lose traffic and rankings for your website. It's essential to ensure that all of your old URLs redirect to the corresponding new URLs correctly. It's also important to note that it may take some time for search engines to crawl and index your new pages, so you may experience some fluctuations in your traffic and rankings during this period.
Overall, implementing a parent/child relationship for your product catalog is a good approach to improve the findability of your products. However, it's important to proceed with caution when making significant changes to your website's information architecture.
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I have quite same problem on website and was easily and quickly resolved by web developer.
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@SEOfreshman I also need the answer
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