Hey Guys,
I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well.
There are two things that I think could be causing the issue, but I could use some extra eyes on this.
- Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS
Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/
It seems like an adjustment to how my products are structured in the site might go a long way.
If you have any experience with this and could weigh in on it, I'd appreciate it.
