Building an Industry Resource List w Links to Competitors
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Hi folks. I'm working on a B2B e-commerce site in a very commoditized space. It's very technical and longtail-- several thousand product pages and of those, over 1,000 landing pages per month, when visitors find products. Most items we sell are only bought once or twice per year. Many won't even be bought in a given year. So it's tough to invest a lot on a given page, but we chip away at it.
We don't have many non-product pages. To date, we've grown with solid on-page SEO for products and good customer service.
I'm adding a resource section to include helpful articles and definitions of technical terms. Also, since good sources of products can be so hard to find (we literally have customers like NASA googling for parts), I would like to build an industry guide of sorts. It would include manufacturers, master distributors, distributors and resellers (like our site).
To be a good list, it only makes sense to include my competitors. It's likely very few people will actually ever see this page, but I figure more deep content with lots of highly relevant links is good for raising DA, especially because it could become a page others want to link to.
I haven't found a comparable resource in the 4 years I've been working on this project. Any reason I should not do this? Any pitfalls I should be aware of?
Thank you!
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It sounds like you have a good plan for creating a resource section and industry guide on your e-commerce site. Including your competitors in the industry guide is a good idea, as it can make the guide more comprehensive and valuable to your customers.
There are a few potential pitfalls to keep in mind when creating this type of content. First, you'll want to make sure that your content is accurate and up-to-date. If you include outdated or incorrect information, it could hurt your credibility and reputation with customers.
Second, be careful about how you present your competitors. You don't want to come across as overly promotional or biased towards your own products. Instead, aim for a neutral tone and focus on providing helpful information for your customers.
Finally, keep in mind that creating this type of content can be time-consuming and resource-intensive. Make sure you have a plan for maintaining and updating the content over time to ensure that it stays relevant and useful for your customers.
Overall, I think your plan to create a resource section and industry guide is a good one. Just make sure to be careful about accuracy, tone, and maintenance as you move forward. Good luck!
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