Tracking Campaigns in Google Analytics: Have You Checked the Data?

Presented by Annie Cushing on December 08, 2015

The essence of marketing is being able to give credit where credit's due. Campaign tagging makes that possible in a significant way, but it can also go rogue and trash a Google Analytics account in a New York minute. Annie Cushing of Annielytics share tips and tricks for setting up a campaign tracking framework and cleaning up campaign data that's gone off the rails.