Finding the Right Time to Share Posts

Let’s learn about how to find the right time on social media to share your posts.

The first thing you want to look at is Followerwonk.

From there you will go to Analyze Followers. You can analyze anybody's followers, so you can also look at your competitors by the way. You can go in, and this is your personal Twitter account. You can analyze your followers.

It will come up with a report. We can go take a look at that. From here, the cool thing is that Followerwonk will show you when your followers are tweeting. So it's not just taking a look at when you tweet the most. It's taking a look at when they're tweeting so you know when you can tweet.

So once you do this analysis, number one, you can look and see this map that actually shows you where people are tweeting from. So you have a fairly international group of followers. Then you can actually take a look at this, that shows me that 8:00 a.m., it's looking at your particular time zone, 8:00 a.m. Pacific is the time when the most people that are following me are tweeting. So that can mean a really great time for me to tweet. It's also, essentially, 8:00 a.m. to noon where things are doing really well.

What you can also do is if you scroll down to the very next screen, it shows you when you tweet, which looks quite different, at 6:00 to 7:00 p.m. That's because yesterday you happened to do a social chat. That's not normally how much you tweet from 6:00 to 7:00 p.m.

However, it will show you general times. You can see that, other than yesterday when you tweeted so much, that you actually tweet between 8:00, 9:00, and 10:00 a.m., which is also the times that you tweet the most.

You can connect your company account, your personal account, whichever, and actually find the times like, "Okay, let's connect the dots and make sure we're doing the right thing.

The next thing that you absolutely love is if you happen to use Buffer to schedule your tweets, then what you can do is you can actually click this link. Look at this, you can set up that you want to tweet nine . . . let's say that you want to tweet seven times a day. Click Schedule at Buffer. It's working, doing it's magic. It pops up and tells me, "Success. We've replaced your Buffer schedule with a new one. We added seven entries to the schedule."

So then you can go over to Buffer, and you can take a look at your schedule. It'll actually show you the times. you should probably refresh this because this only shows six. It'll show you the times that Buffer has set up to schedule for you. So it takes the times that Followerwonk has said that your particular people you are following are tweeting the most and connects directly into Buffer, and Buffer sets up those times for you.

Boom. Your work is done, right? Not quite, because you also have to think about Facebook and all these other places.

So back in the day, Facebook Insights really sucked, right? Yes, it did. But nowadays you can actually get quite a bit of information. So if you go into your Page Insights on Facebook, click over to Posts, you can actually see the time of day, right here it's showing data shown for a one week period, times of day are shown in your local computer time zones. What's funny is it's showing when the fans are online, and if you look at this, they're all the same. But if you look from day to day, you can see that Monday is a really great day for us to post. You can actually click in and look at the exact. Okay, again, 8:00, 9:00 a.m. is a great time to post for our Facebook page.

Now that is something that you would test. you would try, okay, Facebook is saying this is when most people, our fans are most engaged, so you're going to test it. You're going to try making sure that when you schedule posts, that it's right about that time, or when you come to work, that that's the first thing that you do is post at that time. This will give you a good idea.

Then you can actually scroll down and take a look at the reach and engagement and see if those changes that you're making with the timing are actually working.