Integrating Analytics & CRM Platforms: A B2B SEO's Best Friend

Presented by Michael Wiegand on May 05, 2015

B2B organizations are constantly looking for a "closed loop" reporting solution—something that will help them tie your SEO efforts not only to increases in traffic, but also to revenue and qualified leads. Portent, Inc. Analytics Architect Michael Wiegand shows you that integrating your CRM platform with Google Analytics is easier than ever, and can help you identify and optimize pages that drive qualified organic traffic.