How Will Links Influence SEO in the Future?

Presented by Rand Fishkin on June 03, 2015

With constant changes to how Google interprets and values links, and new signals on the rise in search rankings, what can marketers expect from links in the future? Will they continue to be the overwhelmingly powerful signal they've been for the last two decades, or should we anticipate a radical shift? Rand's presentation will explore what we might see in the months and years ahead, as well as how links are impacting results today (and whether/how that's changed from years past). PLEASE NOTE: At certain points during the video, audio and video may be out-of-sync. We apologize for the inconvenience.