How to Use A/B Testing to Amplify Your SEM

Presented by Cara Harshman on February 27, 2014

Paid channel advertising—or SEM—is a traffic acquisition technique that virtually every marketer has encountered at some point in their career. Traffic acquisition is only half the marketing equation. You need to turn that traffic into customers! Join Cara Harshman, content manager at Optimizely, the leading A/B testing platform, to learn how to use A/B testing to improve the efficiency and return-on-investment of your SEM campaigns.