Welcome to the Q&A Forum

If I need to teach a layman how to do SEO, where should I start and what main principles should I cover first? There's so much to go through but I need an organised way to approach this without overwhelming a person.

Would appreciate your advise if you have taught a lay person this new skill.

Thanks!

We recently have a chiropractor client who came to us to do SEO for his newly opened myotherapy practice. We were very surprised he managed to request and got approved a GMB for the myotherapy practice under a different business name but the exact same address. Has there been changes in Google policy recently that 2 businesses are able to share the one same address? If we built citations for the myotherapy practice with the same address, will it send conflicting signals to Google? His chiropractor practice is currently ranking no. 1 in local pack and SERP for his main keyword "chiropractor + location".

Any insight would be greatly appreciated!

Yes, I think Collabosaurus is a startup. It's an innovative idea to pair businesses for marketing opportunities, link-building included. We're wondering if there are other platforms like it out there?

We have recently come across this site in our work on a website: https://collabosaurus.com

We are wondering if there are any other collaborative tools or sites like this that may be effective for partnering or matching with people for link building purposes. If anyone is aware of anything similar, we'd love to hear about it.

Thanks in advance!

Hi Gaston, LureCreative and Nigel, your responses and suggestions are much appreciated. We will test it out and hopefully be able to update on here what's the outcome!

Does anyone know if there is a really easy way to track a button in Google Analytics yourself?

It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics.

Your help here is much appreciated!

We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!

We are running a social media campaign for a point of sales system for restaurants and retail stores. We have had quite a bit of traffic to our website from Adwords and SEO.

We have thought of the idea of creating a new look-alike audience based off the people who have come to our website already.

However, we only really want to only build a Facebook audience consisting of business owners, managers or decision makers of restaurants and retail stores that would be interested in a point of sales system at some point. We know that most of the people who have come to our website (from SEO and Adwords) have been interested, in some degree, in our point of sales system. My reservation though is that if we create a look-alike audience, Facebook will not be able to replicate the type of audience that really fits this profile - that it will create an audience possibly of similar personalties, interests etc to that of those that have visited our site, but not one that consists predominately or entirely of owners, managers or decision makers of restaurants and retail stores. This is the necessary characteristic we are wanting for our audience members.

Is it fair to assume that in this situation Facebook won't be effective in its creation of a look-alike audience to fulfil what we are really needing as stated? Or am I underestimating Facebook's abilities?

You thoughts here would be greatly appreciated.

Thanks heaps, Miriam, your advice is always appreciated!!

Thanks heaps for your response, Alick, and a good reference link!

We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!

Hi Ron,

A good tactic can be to find out where people are talking about or asking questions that your created content answers. A good way to do this is to use google to find forums and online communities that are discussing the very area that your content is related to. Drawing people to your content in these forums and communities can be a good way to raise brand awareness or have people reading and sharing your content (providing it is v. good quality or answers their questions).

Another great way to promote it is through social media. Doing this well though through social media usually requires a strong following and regular quality content updates. If you do this well, this platform for content promotion is most effective.

All the best,

Gav.

Loving this new Moz Tool!

As a matter of convenience, it would be great to efficiently conduct a backlink analysis of competitors in the SERP Analysis to expediently check their link profile. Can moz link "Linking RDs To Root Domain" to its Open Explorer tool to open up in a new tab the backlink profile of that domain name that is listed in the top 10 organic results? That would be super convenient!

Interesting question.

I think that most people, as in your case, link to open to a new tab if they are linking to another page and don't want a user to be taken too far away from the existing webpage. This applies for both external and also internal webpages. I find in a lot of cases though, external links particularly don't go to a new tab just because people simply forget to put in the code!

There is no existing research and evidence out there to suggest that opening a link in a new tab will have any value on SEO. The key question for me to is to ask why would Google (or any other search engine) attribute more/less value to a link that opens in a new tab? If this question can't be answered in a way that is sound and sensical, then it's safe to say that opening a link in a new tab has no effect on SEO.

For me there is no sound or sensical way to answer that question, and so along with no empirical evidence suggesting otherwise, its safe to say that a link opening in a new tab has no SEO effect.

Hi Oliver,

If Google has penalised the site for duplicate content it will appear in Google Webmaster Tools under a section called Manual Actions on the left hand side.

Configure Google Webmaster Tools to the site and once installed that is the place to log into and take a look!

Good luck!

In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd.

Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect?

Thank you in advance for your advices!

The best thing to do would be to target one keyword per page. Though one webpage may be the home of more than one keywords.

The most important thing to do is to ensure that you have suitable title tags for your webpages and these title tags don't share keywords. So if you're targeting "pizza delivery bags" on one page, put "pizza delivery bags" as your title tag, or at least part of your title tag. Then make sure that no other title tags of any other webpages has the words "pizza delivery bags" in them, this also goes for title tags of blog posts that you may make.

What has been mentioned above also applies to H1 tags. Include the keywords you want to target for a particular page in the H1 tag where suitable and fitting to do so. Then look to ensure that other webpages do not have the keyword phrase in their H1 tag(s). Doing this for title and H1 tags will ensure that search engines are not confused as to which pages to rank and keyword rankings are not compromised.

And lastly, when you create a blog post link it to a webpage that you're targeting. For example if you're targeting the keywords "pizza delivery bags" on your homepage. When you write a blog post on pizza delivery bags put a link in it that blog that directs back to your home page (i.e. if you're interested, check out our pizza delivery bags). This will ensure that your traffic is directed to your homepage if they come through your blog and will also help with the rankings of your keywords.

All the best!

A really commonly referenced blog post for link building because it is quite epic is: http://pointblankseo.com/link-building-strategies

This may start to get you thinking about some ideas that you may be missing out on to getting links.

From what you're saying, it seems like you've got great content on your site, what may be missing are possibly the relationships. My suggestion to you would be to develop relationships with high profile bloggers in your industry and look to service them my serving their readership. Look to develop an organic relationship with these bloggers, understand how you can genuinely help them and what their audience is wanting. If you're content really is awesome and meets what their readers are wanting, and if you really have developed a real and meaningful relationship with bloggers that goes beyond just getting a link, they'll happily link to you.

In response to your questions....

1. Onsite SEO I think initially takes priority and should be the first thing you focus on.

2. You can get on google without any backlinks or with only a few backlinks. However, this depends on (a) What keywords you're targeting, if they are not competitive, this can be achieved (b) the quality of your backlinks if you just have a few. If they are of exceptional quality, you can be right at the top, though once again depending on the competitiveness of the keyword you're targeting.

All the best!

I would recommend that you place everything in at once and get all your pages indexed as soon as you can. However, you continually look to update and make changes to the content of those pages. This will help to signal to google that you website content is being updated and is staying fresh and relevant.

A blog would be a great idea for you and is an effective device for SEO. Installing a blog and adding posts will further help to 1) provide useful content to your users 2) keep your site fresh and updated 3) generate links if you have exceptional and promote your blog well. These aspects if done well, and provided your site is properly onsite optimised, will help your rankings improve.

All the best!