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Category: Content Development

Ask and answer questions around the topic of content development for SEO.

  • Johnroger


    Hello, For one of our sites, 19 keywords are ranking on Home page. But, the home page doesn't have content with those keywords. I am afraid that with Google updates, we will eventually lose all the ranking position for these keywords. Should we ask the client to create blog around those keywords or create separate pages ? Thanks

    | Johnroger
    0
  • OmerYoluk


    ı am trying to improve internal linking in one of my projects. I wonder if there is any difference in bottom top and footer linking on a website. You can check the website here https://www.mngturizm.com/, ı added my main pages in menu and others in bottom top. İs there any evidence that it is usefull or not. I did not see short term evidence.

    | OmerYoluk
    2
  • danieldaher


    Hey Moz fam! I had a blog that was doing pretty well for the target keyword. Unfortunately, to make a long story short, we had an image in it we weren't supposed to so I unpublished it for a few days while we got that sorted out. Since republishing (with all the same content) it has not gotten a single impression. I inspected the URL and it is totally eligible but nothing in the way of organic traffic. Any ideas on how I can recover?

    | danieldaher
    1
  • Lime-Results


    Hi, A website I look after was hacked.  We cleaned it up , removed malicious content and changed passwords.  However the bogus links which were created have kept multiplying.  Search Console is all clear.  But they keep adding to Google, bogus links. My client site is www.mechfieldfm.com.au For example http://mechfieldfm.com.au/JCB-BACKHOE-IGNITION-SWITCH-WITH-2-KEYS-PART-NO-70180184-70145500-372796/ There are thousands of bogus links created.  But I believe they are outside the hosting. Any help would be appreciated.

    | Lime-Results
    0
  • dannybaldwin


    Hello everybody. I marked all of my tags in a WordPress site as "noindex,follow". Because my tags were made a lot of low-quality pages. Am I did it right? my website is:  https://injazanoonas.ir

    | dannybaldwin
    0
  • country2019

    This question is deleted!

    | country2019
    0
  • mousepad88


    Hi, I am the editor at a travel website based in Singapore (www.tripzilla.com). In mid April, we suffered a drop out of the blue and in total, it was a 20% drop overall. We post about 2-3 new articles a day, and we do research our keywords. I have also been updating our older ranking articles but seems like it's not really working. In May, we only received a .50% growth 😞 I have to bring it back to speed, and I really dont understand  the decline, since the "formula" of our postings has been the same since I joined the company a year ago. Please help thank  you! onjn7UV

    | mousepad88
    1
  • Brando16


    I remember when I first started to see people tweeting their paper.li content summaries on twitter. At first I was interested and would click through but I started to get blindness to the posts in my feed because it seemed like people were getting lazy with it and it was just an easy way to get a couple of retweets or likes. I recently had this proposed to me as an option to share content but was wondering if anybody was effectively using it and having success with it? Does it have a strong user base? Are there any brands using it effectively? Look forward to your feedback!

    | Brando16
    1
  • peteboyd


    Does anyone have a solution where you can use a listing of page names with tiers in a Google spreadsheet and have it dynamically appear in a visual sitemap architecture format within in a Google document? Thanks in advance Moz community!

    | peteboyd
    0
  • vijay7796


    Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I  have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.

    | vijay7796
    0
  • backinmotion123


    Hey Everyone, I'm trying to rank for specific long tail key words such as: lower back pain treatment exercises lower back surgery options herniated disc exercises and etc. My question is: If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?

    | backinmotion123
    1
  • newbyguy


    I found the answer on this -- interestingly, I had changed registrars and they didn't pull over the DNS information correctly.  This caused the above issues.  Once I identified this, I updated the DNS correctly -- at registrar and server -- and things worked fine.

    | newbyguy
    0
  • LittleDog


    Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.

    | LittleDog
    1
  • travelmagazine


    Hi, My website would receive a lot of traffic and then I asked a SEO company who contacted me to do some work on the site. Since then, the site has dropped in the rankings and our traffic has dropped by like a lead balloon. Instead of receiving thousands of visitors, today we have received 10. I am finding that I have articles no longer in Google but they are in Yahoo. Here is an example of an article that was once popular https://www.in2town.co.uk/travel-advice/how-to-save-money-booking-a-holiday-through-a-travel-agent/ I have tried everything and now I do not know where to turn. I am not sure what they have done but everything has now failed. We have not been penalized and our hosting company have said they cannot find anything wrong. Due to this problem we have stopped writing articles and have spent all our time trying to work out what has gone wrong. If anyone can give me advice and point me in the right direction then I would be in your debt.

    | travelmagazine
    0
  • saultienut


    I recently changed my wordpress theme from a standard free theme to a newer theme. The home page I switched up a bit adding more calls to action to some of our top posts and leading people to popular categories and so on. This greatly improved the usability of our site as it allowed us to highlight new posts. The previous free template simply listed 10 of our most recent posts on a page with small snippets and then you had to move to the next page to keep reading. Since switching my theme the blog traffic has stayed relatively level. That being said, the specific posts traffic is going up a lot whereas the organic traffic to the blog homepage is now nearly depleted. Is this a common thing to happen or is there anything I can do to fix this issue?

    | saultienut
    0
  • seoanalytics


    How do I find blog post ideas for my website blog when there are only very few questions people have. I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on. I am trying to to find blog ideas to create a topic cluster for those pillar pages. Any advice on how to find blog ideas that could boost my pillar pages. Thank you,

    | seoanalytics
    1
  • CondoRich


    We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.

    | CondoRich
    0
  • kvillalobos


    Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!

    | kvillalobos
    0
  • Olivia954


    I'm working with a content team on a job search guide for 2019. We already have a job search guide for 2018. Should we just edit the content of the job search guide for 2018 to make it current for 2019, which means the job search guide for 2018 would not exist anymore or should we keep the 2018 guide and just create a new web page for the 2019 guide that way both exist. We currently rank very well for the 2018 job search guide.

    | Olivia954
    1
  • Jal__Jaun


    Hi, im a newbie and im getting a bit overwhelmed by the information regarding setting up the blog. im sure that
    when people start off they tend to have very few articles , and their designs would be much different from
    what they have started? do people start off with hefty number of articles at the start? or can they progress
    with few articles for SEO purpose? and the most important thing is that what would the layout be 
    at the start of the website design, im sure they wont be any homepage displaying articles from different
    categories as there are only few articles so do we keep the blog page as the front page? please explain guys! thanks

    | Jal__Jaun
    1
  • marktheshark10


    Hi guys, Just a quick question here - will google penalize a website for having both Canadian and American spelling on a webpage or negatively impact rankings? Appreciate your help with this. Mark

    | marktheshark10
    0
  • Miniorek


    I have been experimenting a little bit with desc lengths and keyword density. Sometimes MOZ says keyword stuffing and google ranks higher the page with higher density. Obviously, it can't be artificially packed with keywords but putting more than GWT/SEO suggestions sometimes comes with a good result. What is your Experience? if you decide to extend the description to 5000+ characters would you hide this to Javascript or kept it all on the page? Bottom or Top. Does it really matter? (We are talking about e-commerce category page)

    | Miniorek
    0
  • Enertiv


    Hi everyone! Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos. Both qualitatively and quantitatively, we are seeing great results. The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much. I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation. Thanks everyone!

    | Enertiv
    2
  • whiteonlySEO


    Is it necessary to have the exact keyword which you are trying to rank for within the first sentence of the content on your web page? For example if we are selling men's shoes, is it ok to have have the meta title and h1 on page say men's shoes and just talk about shoes within the first sentence of the content on the page. Is it obvious to search engines that this page is selling men's shoes even if you don't have the word men's shoes in that first sentence or is it necessary to have the exact keywords which you are trying to rank for written there?

    | whiteonlySEO
    0
  • SeobyKP


    I am in process of trying to help a client (who I also am an associate for) and they have over 600 pages (which are images) that have the same info in their tag, missing description, and you are talking 1500-2k pixels in their title. I called the host and the owner of the host said "If you were a real seo you would know that the title length doesn't matter." .... help me out here.

    | SeobyKP
    0
  • lucywrites


    Hi there, I am starting to write a blog and I wanted to know how to write for SEO correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length and keyword use. Could you give me some advise about this? Thank you!!

    | lucywrites
    0
  • lucywrites


    Hi there, I am starting to write a blog and I wanted to know, how to write meta descriptions correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length. Could you give me some advise about this? Thank you!!

    | lucywrites
    1
  • CyrusDariusXerxes


    Why do different blog lengths affect SEO differently? Is it directly affected by Rankbrain or the Google Algorithm, or is it more because of user engagement?

    | CyrusDariusXerxes
    0
  • CyrusDariusXerxes


    Hello, Can someone tell me please why are the links to a site's blog not displayed prominently? Why are they hidden away in the footer? Wouldn't making the link to the blog more visible increase traffic?

    | CyrusDariusXerxes
    0
  • MaryNix


    When creating a privacy policy page- much of what needs to be added is legal information.  This means privacy policy pages may be very similar to others' privacy pages in my niche. Are they all pretty much generic?   We have a few different companies and I'm thinking we can have one created and then modify them per company? Is this correct? Mary

    | MaryNix
    1
  • lucywrites


    Hi there, I am starting to work on my web and I have a question regarding the featured images of the articles. How can I work with them to improve the SEO of my posts? Thank you in advance! 🙂

    | lucywrites
    0
  • Luca_D


    Hello MOZ I really need some help here and would love your advice! I have access to a fantastic PBN through my sister's work colleague who is an experienced marketing director. The PBN is relative to my industry and are all DA 50+ My sister is a copywriter and is putting content together around 500-600 words long. My questions are: How many backlinks should she include in each guest blog post? Are 2 too many? Should the anchor text keywords be exact to the products I am selling? Tips/Advice going forward with the project? Thank you!

    | Luca_D
    0
  • Niclasfa


    Hey, so I have been wondering for some time now as some pages will get indexed and others won't appear at all. That makes me think that I am either creating to similar content or it is becoming too spammy. Take these two pages I created for example. The body content is very similar but h tags, meta tags and title are different. So my questions is; would pages not be displaying due possibly being too similar and spammy or duplicate? I have linked two pages that are very similar below and would love to hear any thoughts about it. https://www.dlmremovals.com.au/queensland/interstate/removalists/gold-coast-to-ballarat-removalist-backloads-and-moving-service.html https://www.dlmremovals.com.au/queensland/interstate/removalists/gold-coast-to-bendigo-removalist-backloads-and-moving-service.html Any feedback would be greatly appreciated. Thanks in advance.

    | Niclasfa
    0
  • Colage


    Hello, I've got a really simple a basic question : is it an issue to put an excerpt of a text at the begining of a page, with a "jump to full text" link at the end of the excerpt ? So the first part of the text will be duplicated. A solution would be to hide a part of the text and reveal it with a "read more" button, but we don't want to do that, we want users to be able to read the full text just by scrolling + we want to put an excerpt "above-the-fold" content It's a product page. A second question : we've got duplicate content between our brand category pages, and the related product page, because the presentation text of the brand is shown on the product page + on the brand category page (it's presentations of distilleries, so it's a valuable content for the customer, we want to show it directly on the product page). Do you think it's a big issue ? Or maybe we can think : "ok, there is plenty of other text on those pages, so it won't matter" ?

    | Colage
    1
  • Kdruckenbrod


    Looking into allowing comments on a business blog: mysite.com/blog.  Which is the best software to use to allow readers to leave a comment? (Use wordpress) One that will help eliminate spam. Are there some that allow you to sign in without social accounts (Facebook etc) and are there some that allow you to sign in with social accounts? Thanks

    | Kdruckenbrod
    0
  • tempowebdesign


    We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog

    | tempowebdesign
    0
  • TwinfiniteSEO


    Hello, this is a very specific SEO issue my company and I often have so we want to get a definitive answer for it. Let's say we're writing a guide about a product. Would we be better off releasing that guide as soon as we can (the information embargo date) or is it better to post that guide on the day the product officially releases for the public? We really don't know the answer here, because while we understand being first is very important, we wonder if timeliness with when people are searching for the information matters more. Thanks for all the help, Moz community!

    | TwinfiniteSEO
    0
  • Kdruckenbrod


    Quick question. In regards to linking to products from your blog. I've read recently that linking excessively between your site can be a bad SEO habit. So, I was curious if anyone else has heard of this. Plus, if you have a blog, how many internal links should you have going to you pages on your site - other blogs, products etc? Thanks.

    | Kdruckenbrod
    0
  • GreatLegalMarketing


    I am working on a website that has been publishing content for years. Some of the content is 6 or 7 years old! Daily, I am re-writing, updating, or deleting old content, and adding new content. We have covered every topic under the sun (within our niche market), and sometimes new content is similar to old content in some way. Or, we are answering the same question a dozen different ways. I have always assumed this was correct for SEO, but I was challenged on this notion today and now I am questioning the practice of writing content that could be the same (or similar) as the old content we have written. What are the pros and content of creating "duplicate" content, provided it is never an exact carbon copy of our older content.

    | GreatLegalMarketing
    0
  • Wagada


    I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?

    | Wagada
    0
  • JamieReinhart


    I "thought" I fixed a bunch of missing H1's on my blog, but when recrawled said the issue is still there. Any ideas on what I may be doing wrong or how to fix? I'm not sure what to do other than put in an H1 heading-which I did. Thanks! Jamie

    | JamieReinhart
    0
  • Coppell


    Is it a good or bad idea to have other blogs, for the same company??

    | Coppell
    0
  • Arnikabhupal


    Hi, Our Woo Commerce store has about 30 product tags, of which a separate page is created for each, therefore needing the usual titles and descriptions adding. I want to know if the pages will be penalised if I 90% duplicate the 150 word description for product tags that have areas of overlap. How important is this? Thanks.

    | Arnikabhupal
    0
  • Marketing-Omoda


    Hi community, i hope someone can help me with this, We are migrating our e-commerce site next februari. I'm preparing the content migration. For a large part exact copies of our product listing and product detail pages will be migrated. 
    However, we also have a lot of old blog content, which is, because of seasonality and trendiness, outdated and doesn't drive traffic anymore. It actually is just worthless content. (Not only as a traffic driver, this also counts for extremely low to none internal driven traffic (both internal search and internal navigation). We have about 4.000+ blogs of which about 100 drive the most traffic (mostly incited by e-mail and social campaigns and internal navigation promoted on important category landing pages during some period. Is it a bad signal to search engines to delete these old content pages? I.a.: going from a content-rich to a content-poor site?
    Off course I will migrate the top 100 traffic earning content and provide proper redirects to them

    | Marketing-Omoda
    0
  • GwenKestrel


    Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.

    | GwenKestrel
    1
  • MrSem


    I want to promote a blog post with the littlest invested time.  It's not something I need to get ranked high.  Just wondering what is the most efficient method or service to broadcast it out there with at least some chance of driving some traffic (other than "just let Google index it") 😉

    | MrSem
    0
  • SocialB


    I'm in a situation where content is getting muddled up with my client. Explanation **Website A (client) **releases a press release offline; **Website B (third party news website) **uploads this release to their blog; Website A then uploads this release to their blog. Q1: Who will Google see as the original creator of this content? Q2: If **Website A **and Website B upload the content at the same time, who will Google see as the original creator? Any advice on these questions would be highly appreciated.

    | SocialB
    0
  • Antony_Towle


    Anyone have any experience in fixing the duplicate Title tag on a Wordpress blog multiple pages Basically the title tag remains the same on the pages /Blog/ /Blog/Page/2/ /Blog/Page/3/ My good friend Yoast Plugin doesn't seem to of resolved this (Unless i have missed something?) I don't really see this to be effecting anything and wouldn't of through it would either, but it would be nice to not see the notification within Moz site crawls and campaigns etc, its more of a cosmetic problem Any solutions ? Thanks James

    | Antony_Towle
    0
  • Agenciaseomadrid


    Hi, is posible to colaborate in MOZ post, i´m spanish i so probably i had to check muy post lots lots of times, but is it posible? Thanks

    | Agenciaseomadrid
    1
  • GoAbroadKP


    We are working on catching up with some competition, who has done a much better job over the last few years with content creation. We normally publish 1 article a day but are looking at scaling that up to 3 to 4 articles a day so we can get our content out there to compete with the other websites, in keyword space we currently aren't in. Is there a negative impact on publishing too much content at once? Is there a negative impact on publishing too much content at once? Besides the probable inability to market all of it, I don't see any issues since we will be getting our articles indexed and out there for Google to start building value on them. However, some team members are apprehensive about doing too much at once. What are your thoughts Moz Community?

    | GoAbroadKP
    0

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