Unsolved New Clients with Horrible Rankings
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Bringing on a handful of established clients that have never focused on SEO. Needless to say, they will be starting past page 5 on many items.
What is the best tactic to figure out their ranking, determine progress internally and also provide movement reports when they are past the five page limit?
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Definitely make sure Google Search Console is setup. I like to use Ubersuggest.com to track keywords so you can first pull a current report of all the organic traffic to the website. Next you can add specific keywords that you want to track for so you can show month over month improvements. You can also export a PDF that has no logo, so it can be whitelabel.
Go through and identify low competition keywords using ubersuggest that are relevant. Make sure you rewrite each page title and meta description.
Here is an excel file that I use to go through each page on a website and update the title, description, url structure, etc. Should be self explanatory but let me know.
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You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This is I Think Just for Test
HJDH -
I understand it is so frustrating sometimes to start with. I would say analyze their website pages, pick-up a page that has better performance, do proper keyword analysis, do backlink analysis. If you get any irrelevant and bad backlinks disavow them and check the content whether it is outdated or updated.
CoreSEO has reduced my SEO efforts on Off-page and On-page activities. I am able to analyze backlinks and any other issues hurting my client's ranking and fix them immediately. I must say I have seen noticeable results on the client's website. -
For new clients request access to their Google Search Console. Review top performing pages in target region in last 12 months. Identify pages that have an average position between 5-20 and move them to top half of 1st page or to the 1st page in rankings to show progress.
You can use tools like SEMRush, Ahrefs to do a competitive landscape analysis to showcase to clients if they need to work towards:
a) Optimizing page load time and user experience
b) Improving technical SEO
c) Identify gaps to create new content
d) Identify gaps to build backlink profile.Comparing to direct competitors will help you understand where your client stands against its competitors and based on the website you can formulate an SEO strategy with goals & measurable KPIs.
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