Should I change my targeted page?
-
Currently I have a site where the targeted keywords were on the home page, with links built to the homepage. It has been widely recognised though that Google is looking more and more for specific content on webpages that holds greater relevance to search queries. As such, I switched this targeted page to other created webpages - changing metatags and creating more relevant content for respective keywords.
I thought this would improve rankings, however, upon doing this there was a sharp fall in rankings for keywords.
Is there anything that I could have done wrong, or can do better so that keywords move back up the rankings?
-
Correct to assume but incorrect to think that's enough to get ranked. "Link juice" decays rather rapidly as it spreads out across your site. So yes, your rankings will fall.
What you need to do is get a marketing campaign going. Build content, gain organic links, and continue to grow engagement. You've got the technical aspect sorted (it seems) so now it's time to get people coming to your site. Social/blog/etc to build your community.
Good luck!
-
Thanks Ruben for your response,
The new pages it appears have been indexed, I've just done this check. I've also linked the homepage to the new webpages, this should at least spread link juice from the homepage to these other pages... is that correct to assume?
-
If I understand you correctly, your homepage was optimized for various keywords. Then, you built out other pages for those keywords, correct? If so, I would guess the reason for your drop in rankings is because your homepage had various links to it AND was optimized. Your new pages with those keywords will (most likely) have far fewer links and may not have even been indexed yet.
I'm sure there are several possibilities, but that's the best one I can come up with.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Filter pages - Shopify
Hi there, /collections/living-room-furniture/black
Technical SEO | | williamhuynh
/collections/living-room-furniture/fabric Is that ok to make all the above filter/tag pages canonicalised with their main category /collections/living-room-furniture OR I keep them as it is, so /collections/living-room-furniture/black can rank for filter keywords, example: black living room furniture, /collections/living-room-furniture/fabric fabric living room furniture etc. Also, does it needs to be noindex, follow as well? Note - already removed the main category content from filter pages, updated meta tags as well. Please advice, thank you0 -
Is it detrimental to make a site wide change from .html to .shtml (all pages)?
We have an established website with decent domain authority. My developer inherited the site from another developer and is recommending that we convert all pages from the .html to the .shmtl From an SEO perspective, would this hurt us? Also, if this is not an issue, would updating the canonical help us, or does the canonical setting only deal with the "www." vs. "non-www"? Any insights will be appreciated greatly. Thanks!
Technical SEO | | BVREID0 -
WP image pages
I used Dreamweaver for years but have recently been switching to Wordpress. On the whole the results have been very positive. However, I don't like the way that WP generates a page for images when the image is inserted into a blog post. I was just reading this http://www.eyeflow.com/content-strength-audit/ excellent article on Content Strength Audit and it referred to this problem as well. Often, when I insert an image into a blog, I delete the reference to the image page and link directly to the image. Is this an effective way to deal with the is problem? Is there a better approach? Best,
Technical SEO | | ChristopherGlaeser
Christopher0 -
Duplicate Pages , Do they matter ?
I have been told buy the company who created my site that duplicate page warning are not a problem ? my site is small and only has 50 pages ( including product pages etc ) yet the crawl shows over 6500 duplicate pages am I right to be concerned?
Technical SEO | | Gardening4you0 -
Changing Wordpress theme page
I hear that when moving your posts from one website to another, if it is done incorrectly it can hurt your ranking on search engines. With this mind. Does changing from on theme to another affect a websites ranking?
Technical SEO | | johnmoon61 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
Page URL Change
We're planning on rolling out a redesign of an existing page, and at the same time, we're looking to possibly changing the URL of the page. Currently, the URL is www.blah.com/phraseword1-phraseword2-phraseword3-phraseword4 and we're ranking top 3 in Google SERP for that 4-word phrase. The keyword phrase is something we have in our Page Title, Site Copy and the URL. Now, we are planning on simplifying the URL to below.. www.blah.com/phraseword1-phraseword2 The plan is to 301 redirect the original URL to this new URL and actually work the exact phrase into the copy a few more times. My understanding is that URL doesn't get as much weight as it does in the past, but it's still important. So my question is... How important is the URL in this case where we will continue to have it in our page title and also we'll be working more copy on to the page with the appropriate keyword? Will 301 redirect from the old URL address the issue of passing SEO value for that keyword phrase? Thanks,
Technical SEO | | JoeLin
Joe0 -
Page Not Found Help!
Hi, I recently (about 2 months ago) moved a blog from a separate domain name over to my eCommerce site to help with marketing. http://www.moondoggieinc.com/blog. I seem to have gotten it all to work right, but I'm getting tons of 404 errors and they all have " in them for example: http://www.moondoggieinc.com/blog/”http://www.moondoggieinc.com/custom_dog_tanks_and_tees.php” I'm not sure how this happened of how to fix it, but there are about 250 pages like this. I know how to redirect them all with a 301 in htaccess, but Im not sure if that's the appropriate course to fix this or if that's just putting a patch on something that's causing a more major issue. Or do i just need to write 250 301 redirects? Thanks! Kristy O
Technical SEO | | KristyO0