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We are a finance brokerage in Australia and we operate in a specialist niche and in regional areas with low competition but we have identified KW's that are very profitable to us but seem to need different approach re strategy. We specialise in Agribusiness lending. We have been pretty scrappy in the past with our SEO as it has always been done by me, and as a startup, as everyone knows, the jack of all trades can help and hinder! To date, we have done a lot of Adwords (and KW research) so I have a fair idea of what keywords I am after. Some KW are low competition and extremely profitable to us. But there is a difference between them on who our competitor is and how difficult it would be to rank and which strategy to use. For example Agribusiness, used by all major banks, now they provide agribusiness, but only via their own products, as we are brokers we tend to receive a lot of new leads as we are brokers and we can compare all products and as agribusiness can be quite complex this is a major point of difference for us. So my strategy to rank for this KW  would include a national approach as we provide advice in this space on a national scale, which has worked well via AdWords leads. But would like to move away from my sole reliance on AdWords. Then we move onto KW that we have also had some success on a national scale via Adwords but the metrics suggest is better from a local perspective (local regional town), i.e hobby farm loan, rural finance, even home loans (when there is no other local competitor in small town). As we have brokers in other regional towns this also opens up an opportunity to have either internal pages with lots of local signals (i.e NAP, Authority outbound links, local KW, social signals from local FB groups etc). But can a internal page compete against a competitors HP, for example I was going to set up mysite/Toowoomba.com.au internal page with info re that broker and lots of local points, or am I best to create another site, i.e brandname-Toowoomba.com.au (still linking from my contact us page for Toowoomba) and focus solely on local for this site (including internal pages to rank locally, i.e Toowoomba Home loans)? the extra benefit is I then create another asset if I was to sell the region as a franchise (another discussion) So, my question is, can I mix my strategies without any issues, or should I create separate sites?

Hey Mozzers! Everything nowadays is automated- social media, content calendars, etc.. I am trying to get more organized with my time so that I can make sure each client is getting a fair amount of work, but this can be tough as one person managing 20 various campaigns; it leaves little time for connecting with influencers and finding those organic connections for link building. I was recently watching an old WBF 'Building a Monthly SEO Action Plan' and it missed the mark a bit on what I was hoping for. I was wanting Rand's time and what he prioritizes; reporting, link building, content refinement... What SEO time management strategy have you found useful? How do you break down your time each month/per campaign? Thanks!!!

We are redoing a hospital site, and one of the goals is to increase traffic for the various practices associated with the hospital. Which brings up an interesting dilemma -- how to optimize these practices with respect to local SEO. Currently, the sites are listed as in a directory, one after the other, with multiple addresses. Would it be best to create individual pages to each one? Should these then link to the practice's website, if applicable? Any other insights would be appreciated.

Hi Mozzers, I have a client who serves the entire San Francisco bay area but has only one physical location. He  asked me if he should get different addresses by renting out offices in different cities so he could use that for a better localization of his business. Thanks for letting me know!

I am in the planning stages of franchising a cleaning business and was wondering if anyone had some ideas on SEO strategy. If money were no object and I had a team of hundreds of copywriters at my disposal, would the ultimate solution be to have the following sort of URL structure www.cleanbiz.co.uk/city within which there are numerous www.cleanbiz.co.uk/city/local-town pages? If this is the best strategy then is it worthwhile to begin work towards ranking for cities and local towns within them prior to actually operating there? I understand that lack of physical presence will penalize me in terms of local search but would a lack of physical address and phone number render any foundation work pointless (for example, prior to having any franchises in say London, would it be worth while building quality content and links on a www.cleaningbiz.co.uk/london page, and then www.cleaningbiz.co.uk/london/notting-hill, alongside a blog and so on?) Interested to understand the best way to go about this given the enormity of the campaign! Thanks