We've been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything.
Moz Keyword Explorerneatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.
The Moz Bar is like our North Star, and when paired with the other specialized tools such as Link Explorer and On-Page Grader, provides powerful insight that’s just as effective in troubleshooting SEO issues as it is for the everyday upkeep of our clients’ rankings.
Moz Rank Tracking keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result.
The MozBar has been a critical part of my link building strategies and competitive analysis for 5 years now, through agency work and in house SEO. It's the tool that gets the most excited responses when you share it with your clients: It's easy to use, easy to understand, and adds an extra layer of information to every website you visit. Definitely a must have for any SEO.
Two clicks is all you need for basically any SEO-related data point you could ever want. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty ... it's all only 2 clicks away! MozBar is the single most useful item in my SEO toolbox, and it keeps getting better. Stop wasting your time, download MozBar!