100% Free Technical SEO Site Audit Checklist (& Beyond)
Learn the tools and tactics you'll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free technical SEO checklist from Moz.
Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Most Recent Articles on Technical SEO
![SEO and Accessibility: Technical SEO [Series Part 3]](png/whiteboard-friday-27dcaca_2021-03-12-034253d957.png)
SEO and Accessibility: Technical SEO [Series Part 3]
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
When the team at Go Fish Digital began helping a large media company break into Google’s Top Stories for major single-day events, they discovered that one way many sites do this is through the use of a schema type called LiveBlogPosting. Here are there findings regarding what this structured data type is, how sites are using it, and what impact it might have on Top Stories visibility.
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According to the Experts: 5 Technical SEO Trends to Watch in 2021
To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts and advice.
The Strategic Value of Structured Data Implementation on SME Websites
When we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference.
7 Emerging Technologies in SEO and Their Applications
As an SEO professional, you need to know the latest industry trends to keep up with its ever-changing demands. In this post, you’ll find seven emerging technologies in the SEO industry, and how they impact your work as an SEO expert.
Impactful SEO Audits for B2B
A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level.
The Definitive Guide to JavaScript SEO (2021 Edition)
The web is in a golden age of front-end development. JavaScript and technical search engine optimization are experiencing a renaissance. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimize your JS-powered website for search in 2021.
Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified
The Moz Learning Team has put in many, many hours of work to develop a technically focused, in-depth training series that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series through Moz Academy.
![How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]](https://moz.com/images/blog/banners/advanced-seo-74da3a3_2021-04-15-231024.png?w=1280&auto=compress%2Cformat&fit=crop&dm=1618528224&s=8e80068d996a36831d9b7223a9c18a78)
How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]
The team at Tao Digital Marketing breaks down how they were able to go above and beyond for their client, Fleetcover, using four strategies that increased leads by 751%, keywords by 259%, and impressions by 535% — all with a small SEO budget.
4 SEO Strategies for Programmatic Sites
Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Roy explores the four major SEO challenges you'll encounter when dealing with programmatic pages, and unpacks how to overcome them.
HTTPS Is Table Stakes for SEO in 2020
Page-one HTTPS URLs in Google search are at 98% (according to MozCast). This post looks at a much larger data set (7.5M keywords) and finds much the same. If you haven't switched to HTTPS/SSL, you can't play the Google game.
Accessible Machine Learning for SEOs — Whiteboard Friday
Machine learning might seem far outside the scope of your SEO work. MozCon speaker Britney Muller is back with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.