Daily SEO Fix: SEO Reporting Basics

A crucial aspect of improving your SEO performance is reporting. By reporting on what you’ve done, you can analyze the data you’ve collected, and learn from it. 

In this Daily Fix series, we’ll show you how to create clear, insightful reports that you can easily share with relevant stakeholders. These reports cover all of the key elements of SEO, and can be customized to suit your needs. 

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How do I set up a custom report?

Custom reports allow you to effectively communicate the SEO work you’ve been doing to clients, colleagues, or other stakeholders on a consistent basis.

In this Daily Fix video, Kerry will show you how to set one up when tracking your site in Moz Pro.

Reporting on rankings changes monthly

Keeping tabs on how your rankings are changing month on month gives you a better insight into both short and long-term SEO performance. If your performance is changing, this type of report can give you an insight into why that might be.

Maddie shows you how you can create a custom rankings analysis report to suit your needs.

Report branding/labelling your report

Branding a report helps to give it a polished, professional look that will impress your client. Moz Pro gives you the option of easily including your very own logo in your custom report.

In this video, Emilie guides you through adding some of the finishing touches to your report.

Report links adding colleague as a user

When working on SEO as part of a team, it can be useful to share access to reports with your colleagues. You can manage who has access to your custom reports with Moz Pro by adding them as an additional user in your account.

In this Daily Fix, Jo goes through the steps you need to take to add your colleagues.

General question about SEO reporting

In the final video, Varad discusses exporting data from Moz Pro as a PDF or CSV file. If you need to quickly extract data from specific sections of your campaign, you can do this by following this method. You can also create a single custom report that includes all of the data you want to include.