Is it allowed to buy an old website with external links en redirect it to your own site??
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It is generally not prohibited to buy an old website with external links and redirect it to your own site, but it can have consequences and should be done carefully.
Firstly, the external links may not be relevant to your own site's content, and redirecting them could result in a negative user experience or even harm your search engine rankings. Additionally, the previous owner of the site may have agreements or contracts with the external sites that could be violated by redirecting the links.
Before proceeding with such a purchase, it is important to carefully analyze the potential risks and benefits and consult with legal and SEO experts and the best digital marketing agency. It is also crucial to ensure that the redirect is done properly to avoid any technical issues or penalties from search engines.
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@Femamedia It's understandable that you're concerned about your competitor's seemingly questionable link-building tactics. Here are some answers to your questions:
• Reporting the issue: Yes, it's possible to report these practices to Google. You can do this through the Google Search Console's Spam Report tool or by filling out a Webspam Report form. However, be aware that it can take time for Google to investigate and take action on reported issues.
• Natural link building: It's commendable that you aim to obtain links honestly. Keep in mind that it's not always about quantity but quality. You can try to build relationships with other websites in your niche, create high-quality content that others would want to link to, and promote your content on social media platforms.
• Old website acquisition: While your competitor's strategy may have worked in the short term, it's not a sustainable long-term solution. As you mentioned, it's against Google's guidelines, and if caught, they could face penalties. Focus on building a strong and trustworthy website with quality content, and you'll likely see improvements in your rankings over time.
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