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Hi, Can anybody guide me to a document or a presentation that elaborates how the content for overall Internet marketing strategy should be developed? And how do people beyond marketing department contribute to its success? Regards

Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site.  Is this good practise for seo?

I've set up google authorship on my site and my image appears in search result for posts.I run wordpress and my categories are also indexed but it doesn't show up for categories of posts? Is this possible? My other question though is that I do a lot of guest posting and want to get credit as a google author when I post on other people's sites. What code do I need to add at the end of guest posts so that I'm credited as the author via google authorship?

Many years ago we wrote about 60 content pages for our surfboard e-commerce website targeting all the top popular keywords. Many of them generic but very keyword focused. We are now revamping our content our our site and want to move away from the generic side of things and actually rewrite all the pages to make them very useful and actually stuff our customers can really use and will find very helpful. I noticed that many times we wrote small pages less than 500 words that target similar keywords around a general theme. In looking at the analytics all the pages are getting a good amount of traffic and ranking well but im wondering would it be ok to focus on a main topic and combine similar pages if they are related? So i can take the say 60 articles and combine it down to say 10 articles and make the articles cover alot more stuff instead of just being small 500 word articles. As an example we have many surfboard models so we wrote an article for -Longboard Surfboards -Funboard Surfboards -Mini Malibu Surfboards -Retro Fish Surfboards -Womens Surfboards -Beginner Surfboards My question is could i weave these all together and write one long guide on say "Choosing The Type of Surboard you need" and cover all the board models in that article and then redirect the old pages to point to that one article. Would i still rank well for all these words Or would this destroy all my current rankings for these words? What is the best approach to rewriting and or combining old content pages that currently rank well but could be combined with others around the same theme to make it more user friendly?

Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz? I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?

There is a site I work for that has content that, when you search in Google a snippet of text from, they are not the top result for.  I believe what has happened is that they had written blogs and articles and added them to their site and article directories at the same time and the article directories got cached first. If we're not coming up first for our article, that means we are not believed to be the original author, correct? Should I remove all content from our site where this is happening, even though we actually did create these articles?

Hi, My website is based in Ireland on a .ie domain & now I would like to enter the UK market on a .co.uk Is it ok for me to duplicate my .ie website and provide all the information on a .co.uk OR is this considered duplicate content in terms of Google. (I'm led to believe that your own content on my domain's is not considered duplicate & this is only considered duplicate content when you go from .com to .ie, .co.uk etc). (all content, images, branding are my own).