When setting up a new campaign for a client should I add keywords
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I'm new to Moz and SEO. When setting up a new campaign there are some keywords pre-filled. Sometimes there are a lot. Sometimes they are very client-specific rather than for the sector or for a search. Sometimes there are very few poor quality keywords. Should I research keywords so that there are as many as possible relevant keywords when first setting up the campaign or leave it as it is and add keywords later?
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@thepeterlunt Do at least some basic keyword research, later you can always change it when you have them more pinpointed. In the beginning I was mostly using the ones that I would use as searchterms. But even in English language if you have somebody from australia or from scotland they will use different english sentence structures even.
It took me 6 months to get a good list of keywords for my SEO
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@thepeterlunt said in When setting up a new campaign for a client should I add keywords:
I'm new to Moz and SEO. When setting up a new campaign there are some keywords pre-filled. Sometimes there are a lot. Sometimes they are very client-specific rather than for the sector or for a search. Sometimes there are very few poor quality keywords. Should I research keywords so that there are as many as possible relevant keywords when first setting up the campaign or leave it as it is and add keywords later?
When setting up a new campaign in Moz and SEO, it is important to carefully consider the pre-filled keywords. These keywords may or may not be relevant to your campaign goals and may not accurately reflect the keywords that potential customers are using to search for your products or services.
It is always a good idea to conduct thorough keyword research to identify the most relevant and high-performing keywords for your campaign. This can help ensure that your campaign is targeting the right audience and generating the desired results.
If the pre-filled keywords are client-specific and not relevant to your campaign goals, it may be best to remove them and focus on building a more targeted list of keywords. On the other hand, if there are only a few poor-quality keywords, you may want to supplement them with additional high-quality keywords that are more likely to drive traffic and conversions.
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While setting up a new campaign, you need to find out the relevant keywords and grouped them to get more efficient results.
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Thanks for helping me. When I was working on a project for a client, I thought about doing so with keywords like these to check if we could build a list and add keywords to see how we could improve them.
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Thanks for the help.
When I was running a project for a client, did I think of starting a project with keywords like this to build a list and add keywords to see how you can improve?
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Its a pretty helpful for me. Thanks for the post.
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Hi Peter,
One additional point about adding keywords is if you add keywords during campaign creation, we will do a rush collection and return those ranking results within the hour.
If you add keywords after the campaign is created, the data for those keywords will not be collected until the next campaign update.
We hope that helps, let us know if you have further questions we can assist with.
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Thanks for your help.
When running a campaign for a client I was thinking of running the campaign with the keywords as they are to establish a baseline and then adding keywords to show how it could be improved?
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It can be done in several ways. I usually add keywords to get a better idea of scope.
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