Choose wisely, choose well!
If you’ve been tasked with choosing the location marketing software your agency will use for clients, are you sure you’ve asked all of the right questions of the candidates you’re considering?
It’s no secret that different products are best for different tasks, but sometimes software that seems good on the surface may have hidden drawbacks that don’t appear until you’re actually using it.
One example of this might be that you’ve purchased a product to help clients resolve a large number of duplicate local business listings. You’re feeling good about the software you’ve recommended until a client says they don’t want to continue paying for it. Only then, you discover that your chosen product reverts duplicate listings back to a visible state as soon as payments stop. Now your agency has a real problem on its hands, and it could result in losing the client because they feel you weren’t transparent enough about the service they invested in.
Let Moz help you measure twice and cut once by equipping you with this exclusive 10-point list of critical questions to ask any location data management software provider you’re evaluating. Don’t just get what you pay for — know what you’re paying for!